The Value Examiner, a professional development journal for the consulting disciplines, published a special issue focused on brand value. Nevium’s Brian Buss authored the chapter “Brand Valuations: Identifying the Opportunity and Challenges”. This “Special Issue” of The Value Examiner focuses on high profile aspects of the valuation world. A comprehensive discussion related to the importance of valuing a brand, and conversely, the devaluation of a brand. Buss’ article explores the concept that brands are widely accepted as valuable assets for businesses large and small. These assets are typically the most significant intangible assets recognized in acquisition accounting and a valuable brand reflects the difference between better-than-average and lower-than-average product prices and profit margins.
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