INTELLECTUAL PROPERTY BLOG

Brand Value in a MergerKevin Walker of Boardwalk Brand Strategy recently posted an informative piece on brand analysis.  The post emphasizes the importance of brand due diligence and understanding how brand investment contributes to brand value and eventually to business valuation.   Understanding how your brand is contributing to the value of your business often requires a multi-disciplinary investigation, combining expertise in branding, corporate finance, market research, IP management, and valuation.

You can read the blog post here.