Visit us at Booth 406
Nevium Table Topic: Proving Infringement in Online Trademark Disputes
May 20, 2018, 12:00pm to 2:00pm
The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. INTA 2018 Annual Meeting Seattle will be from May 19–23, 2018 at the Washington State Convention Center.
Join Doug Bania and Brian Buss as they host the Table Topic Proving Infringement in Online Trademark Disputes.
- In Internet related cases, the first step for an attorney is to prove that infringement has occurred. This discussion will review and explain the website and social media analytic tools available to prove infringement Google Analytics, Pay Per Click Analytics and Facebook
- Insights provide a wealth of detailed information related to a visitor’s click-by-click movement throughout a website or social media account. Knowing how to navigate these systems and how to request detailed analytic reports in discovery can assist in obtaining the information needed to prove infringement
- As IP litigators and counsel can benefit from a deeper understanding of the Internet analytic tools available, the discussion will provide the details to intelligently request the proper information in discovery as well as provide the technical terms needed to interact with your experts
Doug Bania is a founding principal of Nevium Intellectual Property Solutions. A Certified Licensing Professional (CLP) and a Google Analytics Certified Individual (GAIQ) with over a decade of expertise in intellectual property valuation, profit apportionment and IP expert witness damages testimony. Mr. Bania has been named in over 50 cases, many of them dealing with the misuse of trademarks, publicity rights, copyrights and marketing IP on the Internet. Mr. Bania has used Internet and social media analytic tools in cases representing companies such as Airbnb, Sears and Macy’s and artists such as Pharrell Williams, Chris Brown and Fergie.
Brian Buss is a founding principal of Nevium Intellectual Property Solutions. A Chartered Financial Analyst (CFA) with 20 years of experience in valuations, financial analysis and corporate finance around the world. Mr. Buss provides strategic advice for owners of intellectual property portfolios, transaction support and due diligence for acquisitions, licensing, divestiture and partnership transactions, guidance in determining economic damages and profit apportionment in civil litigation, and valuations of trademarks, patents, copyrights, brand assets, trade secrets, technology assets, celebrity endorsements and marketing activities, and other intangible assets.
Doug and Brian have hosted previous INTA Table Topics in 2015 and 2016 which can be seen here.