INTELLECTUAL PROPERTY BLOG

Arguably the most valuable but least understood intangible asset are brands.  Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/values. – ISO 10668

Brand-Valuation