Doug Bania has been appointed to the International Trademark Association (INTA) Right of Publicity Committee, having previously served on the Internet Committee and ICAN Subcommittee from 2016-2019, while Brian Buss has been named to the Commercialization of Brands Committee.
The Right of Publicity Committee develops and advocates the Association’s policy regarding the right of publicity. The committee will monitor developments in treaties, case law, legislation and implementation in various jurisdictions, complete analyses and propose policy recommendations to the Board.
The Commercialization of Brands Committee develops resources including educational programs and best practice guidelines relating to the in-market commercialization of brand offerings. This committee considers such issues as marketing and advertising regulatory issues, agreements including licenses, distribution, supply and agency agreements, tax, brand valuation, brand evaluation, and related issues to support the commercial success of product and service offerings.