In modern business, the new corner store is located on our laptops and smartphones. In 2014, e-commerce transactions totaled $638 billion and mobile commerce (“m-commerce”) totaled $204 billion. Today’s business advisors and counsel need to understand the value of a company’s Internet and social media assets to better assist their clients in a wide range of transactions and disputes.
In business transactions, well managed websites and social media accounts add value to the overall business. Understanding how business websites and social media accounts contribute to value is a critical component in licensing, M&A and partnership transaction negotiations.
In an infringement and litigation context, Internet and social media analytical tools provide the data to support legal arguments and expert opinions related to Internet damages and online defamation. Today’s business attorneys and litigators need to understand how the tools are used to analyze website traffic and social media use and how the data can be leveraged to quantify economic damages and loss of value.
Whether dealing with defamatory statements appearing on first page search results, or copyright, trademark and rights of publicity infringement; understanding the tools and methodologies available for calculating Internet damages is critical in litigating today’s Internet and social media disputes.