Trademark and Brand Value
Companies use brands and trademarks to distinguish their products and services from others. The economic impact of a trademark is often determined by the degree to which a trademark has achieved brand equity and market presence, combined with the trademark’s connection to performance and opportunity. Businesses typically employ trademarks in connection with a set of marketing and branding tactics, therefore we find it important to identify those assets that function in conjunction with registered trademarks or trade names.
While everyone wants their brands to be valuable assets, implementing strategies that maximize the value of brand assets and achieve top-tier return on marketing investment (“ROMI”) can be a challenge.
Our brand valuation reports include an analysis of the factors that drive brand value. Using this analysis as a valuation dashboard, we work with management and trademark owners to identify strategies for increasing the value of brands and trademarks. Our objective is to deliver a valuable management tool as well as a valuation opinion.
A key component on our brand valuations is Nevium’s Brand Score Tool.