Website Analytics: SEO, Adwords and Social Media
Nevium professionals use website analytics as tools for developing and implementing IP value maximization strategies. There is little doubt that the web is a major engine for revenues and profits in today’s business environment. From social media to search engines to display ads and e-commerce; the Internet, online advertising, and social media are essential tools for driving business results.
Web and social media analytics support data-driven review of marketing initiatives. Nevium employs expertise and best practices in reviewing search engine optimization (“SEO”) tactics, keyword marketing campaigns and social media strategies to help brand and IP owners analyze, refine and maximize their return on marketing investment (“ROMI”). Through SEO and website analytics we can identify how your brand drives website traffic and e-commerce, which web pages drive customer purchase decisions, and which website content keeps visitors on your site.
Nevium identifies and implements strategies to enhance the use of brands, trademarks and copyright-protected material throughout your company’s web presence. We develop marketing dashboards to manage and track strategy implementation and the impact on brand valuation. With our analysis and dashboards, our service is more than just a snapshot of value.