Google Analytics, Pay Per Click Analytics and Facebook Insights provide a wealth of detailed information related to a visitor’s click-by-click movement throughout a website or social media account. Knowing how to navigate these systems and how to request detailed analytic reports in discovery can assist in obtaining the information needed to prove infringement.
Google Analytics is free and when a website uses it, you can observe:
⦁ Real-time traffic, or the users currently on the website;
⦁ Number of visitors for a defined period of time;
⦁ Search terms used to land on the website;
⦁ Visitor Flow, or what page visitors landed on and where they went after viewing the webpage;
⦁ Location, including city and state of the visitors;
⦁ AdWords traffic; and
⦁ From which social media sites visitors originated
As IP litigators and counsel can benefit from a deeper understanding of the Internet analytic tools available, Nevium can provide the details to intelligently request the proper information in discovery as well as navigate the analytic tools to help prove your case.