DOUG BANIA

Doug Bania

Doug Bania – IP Valuation, Damages and Internet Analytics Expert

Doug Bania is the founding principal of Nevium, an intellectual property consulting firm specializing in IP Valuation, developing IP strategies, and providing expert testimony related to IP damages and licensing customs and practices. Bania calculates damages for copyright, trademark, and publicity rights infringement.  He is experienced with social media and Internet disputes, defamation, marketing strategy analysis, and royalty rate determinations.

Doug Bania is a Certified Licensing Professional (CLP). He is a committee member for the International Trademark Association (INTA) Internet Committee, the ICANN Compliance and Domain Name Industry Subcommittee, and the American Bar Association (ABA) Copyright & Social Media Committee. Doug Bania has been the named expert for approximately 120 cases, deposed 31 times, and has provided trial testimony 10 times.

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Prior to founding Nevium, Doug Bania managed 100s of projects related to brands, intellectual property and the related intangible assets.  He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing.

Doug Bania – IP Expert Witness Experience 

Dawn Dangaard, et al. v. Instagram, LLC, Facebook Operations, LLC, Meta Platforms, Inc., et al., Case No. C22-01101 WHA, USDC Northern District of California. Subscription-based platforms analyses, Expert Report, 2024

Smartmatic USA Corp. et al. v. Newsmax Media, Inc., Case No. N21C-11-028 EMD, filed in the Superior Court of the state of Delaware. Defamation, Internet, and Social Media Analytics, Expert Report, Deposition, 2024

John H. Schnatter v. 247 Group, LLC d/b/a Laundry Service, Case No. 3:20-cv-000003-BJB-CHL, USDC for the Western District of Kentucky, Breach of Contract, Economic Damages, Expert Report, 2024

Domino’s Pizza LLC v. Francis I. Borges, Arbitration No. 01 23 0002 1612, filed with the American Arbitration Association in Michigan. Defamation Damages and Social Media Analytics, Expert Report, 2024

Anthony Aiello, an individual; Anthony’s Worldwide Promotions, LLC, a limited liability company v. Sommer Ray Beaty et al., filed in the Superior Court of the state of California. Economic Damages, Expert Consulting, 2024

Smartmatic USA Corp. et al. v. Michael J. Lindell and My Pillow, Inc., Case No. 22-cv-0098-WMW-JFD, USDC for the District of Minnesota. Defamation, Internet, and Social Media Analytics, Expert Report, 2023

Waya Productions LLC and Kevin Pace v. Creative Post Inc., Court File No. CV-20-00648910-0000, Ontario Superior Court of Justice. Breach of Contract, Economic Damages, Expert Report, 2023

Moxie Pest Control (Utah), LLC, et al. v. Kyle Nielsen, an individual, et al., Case No. 2:21-CV-00240, USDC, District of Utah, Central Division. Trade Secret Damages, Expert Report, Deposition 2023

StreetTrend LLC vs. Good American LLC, Arbitration expert consulting. Damages in Retail Marketing, 2023

Macy’s IP Holdings, LLC v. Aroma 360, LLC, Case No. 1-21-CV-9631, USDC Southern District of New York. Trademark Damages, Expert Report, 2023

Patrice Gordon v. Board of Education for the City of Chicago, et al., Case No. 1:21-CV-00549, USDC for the Northern District of Illinois, Eastern Division.  Defamation, Internet, and Social Media Analysis, Expert Report, 2023

Softwave Tissue Regeneration Technologies, LLC. v. Thomas Kostopoulos and Kostopoulos Investment Holdings, LLC d/b/a Scale Marketing and Consulting, Case No. 1:22-cv-03392-SCJ, USDC, Northern District of Georgia, Atlanta Division. Trademark Damages, Expert Consulting, 2023

BakeMark USA, LLC, v. Clark Associates, Inc., The Webstaurant Store, d/b/a Webstaurantstore.com et al., Case No. 2:22-cv-03737, USDC, Central District of California. Trademark, Reverse Confusion Damages, Expert Consulting, 2023

Berookhim Royal Catering, Inc., d/b/a Beverly Catering, and Mehran Berookhim v. Shahbaz Farnad, et al., Case No. 20STCV15941,  Superior Court of the State of California County of Los Angeles, Central District. Defamation, Internet, and Social Media Analysis,  Expert Consulting, 2023

Halo Beauty Partners, LLC v. Clark Swanson, Swanson Global Enterprises Inc., et al., Case No. A- 21-837645-B, Eighth Judicial District Court, Clark County, Nevada, Breach of Contract, Economic Damages, Expert Report, Deposition 2023

John Johnson and Donovan Robinson v. Board of Education for the City of Chicago, et al., Case Nos. 2021-L-001072 and 2021-L-001047, Circuit Court of Cook County, Illinois, County Department, Law Division. Defamation, Internet, and Social Media Analysis, Expert Report, 2023

Adriana’s Insurance Services Inc., and Adriana Gallardo v. Auto International Insurance Agency, Inc., Eric Pena, Richard Wetzel, and Outfront Media LLC, Case No. 8:22-cv-00174-JLS-ADS, USDC, District of California. Right of Publicity Damages, Expert Report, Deposition, 2023

Eric Coomer, PhD., v. Michael J. Lindell, Frankspeech LLC, and MyPillow, Inc., Case No. 1:22-cv-01129, USDC, District of Colorado. Defamation, Internet, and Social Media Analytics, Expert Report, 2023

Derek Jaeschke v. Bella+Canvas, LLC and Color Image Apparel, Inc., Case No. 19SMCV01008, Superior Court of the State of California County of Los Angeles, West District. Right of Publicity, Deposition, 2023

Tireboots by Universal Canvas, Inc. v. Tiresocks, Inc., et al, Case No. 1:20-cv-07404, USDC, Northern District of Illinois. Trademark Damages, Expert Report, Deposition, 2023

Hubert Hansen Intellectual Property Trust v. The Coca-Cola Company, Superior Court of the State of California for the County of San Diego, Case No. 37-2016-00021046-CU-MC-CTL. Right of Publicity, Deposition, 2023

Global Apogee v. Sugarfina, Inc., Joshua Resnick, Rosie O’Neill, et al., Case No. 2:18-cv-05162 RSWL (Ex), USDC, Central District of California, Western Division (Los Angeles). Trademark Damages and Google Search Analysis, Expert Report, 2023

S10 Entertainment & Media LLC, v. Samsung Electronics Co., LTD.; and Samsung Electronics America, Inc, Case No. 2:21-cv-2443, USCD, Central District of California. Trademark Damages, Expert Report, Deposition, Trial Testimony, 2023

World Axe Throwing League, Inc, and Lincoln Chicago Holdings, Inc. v. Cold Steel, Inc., Lynn Thompson, and GSM LLC d/b/a GSM Outdoors, Case No. 2:20-cv-11407 JAK (Ex), filed in USDC, Central District of California, Western Division. Trademark Damages, Causation, Expert Report, Deposition, Trial Testimony, 2023

Garth Fisher, M.D., d/b/a Garth Fisher Skin Care, LLC, v. Rexford Surgical Institute, Inc., et al., Case no. 2:21-cv-05795-DSF-JPR, USDC, Central District of California, Western Division.  Trademark Damages and Google Search Analysis, Expert Consulting, 2023

Fit Tea, LLC, v. Alani Nutrition, LLC, Case No. 1:22-cv-21568-JEM, USDC, Southern District of Florida, Miami Division. Trademark Damages, Expert Report, 2023

Mend Health, Inc., v. Carbon Health Technologies, Inc., Case No. 2:21-cv-06142 AB (MRWx), USDC, Central District of California. Internet Trademark Investigation, Expert Report, 2023

Flexware International LLC, v. AT&T Corp., Case No. 2:21-cv-07223 GW (ASx), USDC, Southern District of California, Western Division.  Trademark Damages, Expert Consulting, 2023

John C. Depp, II v. Amber Laura Heard, Circuit Court of Virginia, Fairfax County, No. CL-2019-0002911. Defamation, Internet, Media and Social Media Analytics, Expert Consulting, Deposition, Trial Testimony 2022

John C. Depp, II, Counterclaim Defendant v. Amber Laura Heard, Counterclaim Plaintiff Circuit Court of Virginia, Fairfax County, No. CL-2019-0002911. Defamation, Causation, Damages, Internet, Media and Social Media Analytics, Rebuttal Expert, Deposition, Trial Testimony 2022

Linda Fairstein v. Netflix, Inc., Ava Duvernay, and Attica Locke, USDC, Middle District of Florida, Fort Myers Division, case 2:20-cv-00180. Defamation Damages, Expert Report, 2022

Harman International Industries v. Jem Accessories d/b/a Xtreme Cables, Case No. 2:20-CV-0822, USDC, Central District of California, No. 2:20-CV-08222. Trademark Damages, Expert Report, 2022

PARTS iD, LLC v. IDParts LLC, case 1:20-cv-11253, filed in United States District Court, District of Massachusetts. Trademark Damages, Expert Report, 2022

Rodney Smith LTD., v. Sugar Factory, LLC, Case No. 2:20-cv-06854-ODW-JEM, USDC, Central District of California. Copyright Damages, Expert Report, 2022

John R. Vivian, Jr., Esquire v. Saint Luke’s Hospital of Bethlehem, Pennsylvania d/b/a St. Luke’s Hospital & Health Network; filed in the Court of Common Pleas, Philadelphia County, Pennsylvania, March 2012: No. 3376. Defamation Damages, Expert Report, 2022

Athos Overseas, Ltd v. YouTube, Inc., YouTube, LLC, and Google, LLC, Case 1:21-cv-21698, USDC, Southern District of Florida. Copyright Damages, Expert Report, Deposition, 2022

Eddy Martinez v. Miami Children’s Health System, Inc. and Nicklaus Children’s Health System Executive Severance Policy, Case 1:21-cv-22700, filed in the circuit court of the eleventh judicial circuit in and for Miami-Dade County, Florida. Defamation Damages, Expert Report, 2022

My First Shades, Inc. and SLP Enterprises, LLC v. Solarna, LLC, George Granoff and Bernard Kossar; Commonwealth of Massachusetts, Case No. 1884-CV-708-BLS1. Rebuttal opinions related to economic damages and online advertising. Trademark Damages and Google Search Results, Expert Report, Deposition, Trial Testimony, 2022

Meribear Productions, Inc. dba Meridith Baer Home v. Brett Baer, City Lights Staging, Inc., Jamie Baer, Caleb Morse, Superior Court of the State of California, County of Los Angeles, Norwalk, Case No. VC065653. Intellectual Property and Intangible Asset Consulting, Expert Report and Deposition, 2021

Paul Nicklen v. Sinclair Broadcast Group, Inc., Sinclair Television Media, Inc., et al., USDC for the Southern District of New York, Case No. 1:20-cv-10300-JSR. Copyright Damages, Expert Report, 2021

Eric Coomer, Ph.D. v. Donald J. Trump for President, Inc. Sidney Powell, Rudolph Giuliani, et al. District Court, Denver County, Colorado. Case Number 2020CV34319. Defamation, Internet and Social Media Investigation Damages, Expert Consulting, 2021

Reflex Media, Inc. and Clover8 Investments, PTE. LTD. v. Luxy Limited, Jason Qiang DU, et al., USDC Central District of California, Case No. 2:20-cv-00423-RGK-KS.  Trademark Damages, Internet and Social Media Investigation, Expert Consulting, 2021

National Rifle Association of America v. Ackerman McQueen, Inc., Mercury Group, Inc., Henry Martin, and Jesse Greenberg, USDC for the Northern District of Texas Dallas Division, Case No. 3:19-cv-02074-G.  Internet and Social Media Investigation, Expert Consulting, 2021

Reaves Law Firm, PLLC v. Tiger Sports Properties, LLC, USDC for the Western District of Tennessee Western Division, Case No. 2:19-cv-2465. Right of Publicity Valuation for Penny Hardaway, Expert Report, 2021

PetConnect Rescue Inc., Lucky Pup Dog Rescue.com, et al. v. David Salinas, Veronica Salinas, et al. USDC Southern District of California, Case No. 3:20-cv-00527-H-KSC. Trademark Damages, Expert Consulting, 2021

Andy’s Frozen Custard, Inc. and Andy’s Frozen Custard Franchising, LLC v. Andrew A. Naeger, Beth Johnston, St Robert Pizza, Inc., and Camden Pizza Inc. USDC Western District of Missouri Central Division, Case No. 2:20-cv-04258-MDH. Trademark Damages and Likelihood of Confusion, 2021

Heartland Payment Systems, LLC v. Robert O. Carr and Kathie Hanratty. USDC for the District of New Jersey, Case No. 3:18-cv-09764-BRM-DEA. Defamation Investigation and Damages, 2021.

Bismarch Alternative Health LLC d/b/a Pure Health and Cass County Enterprises LLC d/b/a Dakota Health v. Vicente Sederberg LLC, Brian Vicente and Sally Peebles, District Court, Denver County, State of Colorado. Forecast and valuation of cannabis dispensary operations, Expert Report, 2021

Samantha Childs v. Benjamin Polansky, DVM, California Veterinary Specialists, Superior Court of the State of California, County of San Diego North County Division, Case No. 37-2019-00040629-CU-PN-NC. Social Media Valuation, Expert Consulting, 2021

Sandro Nardone v. Ital Pizza, Inc., et al., Superior Court of The State of California, County of Orange, Central Justice Center, Case No.: 30-2016-00884748-CU-BT-CJC. Brand Valuation and Reasonable Royalty Analysis, Expert Consulting, 2021

The Music Force, LLC v. Sony Music Entertainment, Montero Lamar Hill, aka Lil Nas X, et al. USDC Central District of California, Case No. 2:19-cv-06430-FMO (RAOx). Copyright Damages, Expert Report, Deposition, 2020

Insurance King Agency, Inc. v. Just Auto Insurance, Inc., USDC Central District of California, Case No. 2:2020-cv-05944. Trademark Damages, Expert Consulting, 2021

Music Specialist, Inc. and Sherman Nealy v. Atlantic Recording Corporation, Warner Chappell Music, Inc., and Artist Publishing Group, LLC.; USDC Southern District of Florida, Case No: 1:18-cv-25474-RAR. Copyright Damages, Expert Report, 2020

Kabushiki Kaisha Too Marker Products, Inc. v. Imagination International Incorporated and John Darland; In the International Chamber of Commerce, Case No. ICC 24464/MK (EA). Website Traffic, Social Media Followers and Domain Name Damages, Expert Report, 2020

Rousselot B. V. v. St. Paul Brands, Inc., Advanced Pharmaceutical Services, Inc., et al. USDC Central District of California Southern Division, Case No. 8:19 cv-00458-DOC-ADS. Trademark Damages, Expert Consulting, 2020

P8H, Inc., d/b/a Paddle8; United States Bankruptcy Court, Southern District of New York, Case No. 20-1089 (smb). Sales Advisor and Consultant to Chapter 11 Trustee for Intellectual Property and Related Intangible Asset Sale, 2020

Kevin Michael Brophy, Jr. v. Belcalis Almanzar aka Cardi B; KSR Group LLC, Washpoppin, Inc., et. al.; USDC Central District of California, Case Number: 8:17-cv-01885. Right of Publicity Damages, Expert Report, Deposition, 2020

Annette Navarro McCall and Navarro Photography, LLC v. Walmart Inc. and The Procter & Gamble Company; USDC for the Southern District of Ohio Western Division – Cincinnati, Case Number: 1:17-cv-00406-TSB. Copyright Damages for Photographs used on Product Packaging, Expert Report, Deposition, 2020

Atari Interactive, Inc. v. OoShirts, Inc., USDC for the Northern District of California San Francisco Division; Case No. 3:19-cv-00264-JST. Trademark Damages for apparel, Expert Report, 2020

Wiseau Studio, LLC and Tommy Wiseau d.b.a. Wiseau-Films and Richard Harper, Fernando Forero McGrath, Martin Racicot d.b.a. Rockhaven Pictures, Room Full of Spoons Inc., Parktown Studios Inc., Richard Stewart Towns, Ontario Superior Court of Justice, Court File No. CV-17-577020. Copyright and Publicity Rights Damages related to a documentary film, Expert Report, Trial Testimony, 2020. Final ruling can be read here.

Phunware, Inc. v. Uber Technologies, Inc. Superior Court of the State of California County of San Francisco; Case No. GGC-17-561546. Brand Valuation, Expert Consulting, 2020

Routes for Sale, LLC v. Spencer Patton and Route Consultant, Inc., In the Circuit Court of the Thirteenth Judicial Circuit in and for Hillsborough County, Florida; Cases No. 19-CA-007665. Defamation Damages, Expert Report, 2020

Jane Doe v. Walgreen Co., 11th Judicial Circuit in and for Miami Dade County, Florida. Right of Publicity, Social Media Investigation, Expert Consulting, 2020

Nikki Giavasis; Taylor Giavasis and Josephine Robertson v. Star Returns, LLC, Superior Court of the State of California County of Los Angeles; Case No. BC628277. Social Media and Right of Publicity Damages, Expert Consulting, 2019

Adam Sandoval and Ashley Watson v. The Parking Spot Irving, LLC, ABM Aviation Incorporated, Derrick Eugene White and Judy Ann Sanders Miles, District Court of Dallas County, Texas, Cause No. DC-17-17314. Social Media and Right of Publicity Damages, Expert Consulting, 2019

Zeetogroup, LLC; Tibrio, LLC v. Nicholas Fiorentino; Sabiha Tudesco; Internet Things, LLC; Simply Sweeps, LLC; Crediready, LLC; Two Minute Media Topics, LLC, United States District Court Southern District of California; Case No. 19CV0458. Website comparison and html investigation, Expert Report, 2019

Move Press, LLC v. Peloton Interactive, Inc. USDC Central District of California, Western Division, Case No. 2:18-cv-1686. Trademark Damages, Expert Consulting, 2019

Stockdale Investment Group, Inc. v. Stockdale Capital Partners LLC, et. al, Expert report and Deposition Testimony regarding Google Search Results; Case 4:18-cv-02949, 2019

Chad Marlow v. Business Financial Services, Inc. and Adquadrant, Inc., Superior Court of the State of California, County of Orange; Case No. 30-2017-00923885-CU-NP-CJC. Right of Publicity Damages, Expert Consulting, 2019

Merck & Co., Inc. and Merck Sharp & Dohme Corp. v. Merck KGAA, USDC District of New Jersey; Case No. 16-cv-00266. Google Ads Investigation, Expert Report, Deposition, 2019

Platinum Logistics WY, Inc. v. Platinum Cargo Logistics, Inc. DBA Platinum Cargo; et al., USDC Southern District of California; Case No. 13-cv-1819. Trademark Damages, Expert Report, 2019

Thelonious Sphere Monk, Jr. as Administrator of and on behalf of the Estate of Thelonious Sphere Monk v. North Coast Brewing Co., Inc.; USDC Northern District of California; Case No. 17-cv-05015. Trademark and Right of Publicity Damages, Expert Report, Deposition, 2018

GOLO, LLC v. Zoco Productions; Mehmet Oz, M.D.; and Keri Glassman; USDC for the Eastern District of Pennsylvania; Case No. 1:17-cv-08461-KBF. Unfair Competition and False Advertising, Expert Report, 2018

Big League Analysis, LLC v. The Office of the Commissioner of Baseball, The United States Baseball Federation, Inc., and Noah Garden; Supreme Court of the State of New York County of New York; Case No. 152702/2017.  Website, SEO Analysis, Internet Impressions, Visits and Damages, Expert Report, Mediation Testimony, 2018

Lauren Mountain v. Mehron, Inc.; Martin Melik; Michael Costello and Stephanie Costello, USDC Central District of California Western Division; Case No. 2:18-cv-00080-JAK-MRW.Copyright Damages, Expert Consulting, 2018

PS1, Inc., v. TTL Automotive Enterprises, Inc., American Arbitration Association, Case No.: 01-17-0005-3284. Trade Dress Investigation, Expert report, 2018

Ghostbed, Inc.; and Werner Media Partners, LLC d/b/a/ Nature’s Sleep, LLC v. Casper Sleep, Inc.; Philip Krim; Red Antler, LLC; and ICS Inc.; Case No. 0:15-cv-62571. Google Ads, SEO Analysis, Internet Website Traffic Investigation, Expert Reports, Deposition, 2018

Leandro Sorice v. Trendy Butler, Inc. and Ali Najafian; Superior Court for the State of California County of Los Angeles; Case No. BC635770. Copyright Damages, Expert report, 2018

Colonel David Randolph Scott v. Citizen Watch Company of America, Inc., Sterling Jewelers, Inc. dba Kay Jewelers; Case No.: 17-cv-00436-NC; USDC Northern District of California San Jose Division. Right of Publicity, Expert report, deposition, 2018

Jones County v. Beer Army, LLC, Dustin J. Canestorp, Beer Army Productions, LLC, Ribeyes Steakhouse of New Bern 2, LLC and Bad Boy Foods, LLC; The General Court of Justice Superior Court Division File No.: 15-CVS-1236. State of North Carolina, County of Craven. Trademark, Expert Report, 2017

Heron Development Corporation v. Vacation Tours, Inc. d/b/a Vacation Store Miami, Media Insight Group, Inc., d/b/a Media Insight, Rosanna M. Mendez, and George A. Alvarez; Case No. 1:16-cv-20683; USDC Southern District of Florida Miami Division. Domain Names, SEO, Trademark and Internet Website Traffic Investigation, Expert Report, 2017

Entrepreneur Media, Inc. v. Scott Smith; Domains by Proxy, LLC; GoDaddy.com, LLC and Karen Mix; Case No. CGC 13 530730. Domain Name, Expert Report, 2017

Jukin Media, Inc. v. QWorldstar, Inc. d/b/a Worldstar, Worldstar Hip Hop, Worldstar Candy; Case No. 2:16-cv-6800-JFW; USDC Central District of California. Copyright & Trademark Damages, Expert Report, 2017

Aardwolf Industries, LLC v. Abaco Machines USA, Inc. Ausavina Co. LTD, et. al.; Case No. 2:16-cv-01968-GW-JEM; Central District of California. Domain Name and SEO Analysis Investigation, Expert Report & Deposition, 2017

Winston Smith v. Chapter 4 Corp., “Supreme”; Blackrock Creative Management Company and DEAD KENNEDYS; USDC Central District of California, Case No. 2:16-cv-03910-GW-AS. Copyright Apportionment Damages, Expert Report & Deposition, 2017

Andre Khazraei v. Christopher Brown, CBE Merchandising LLC, CBE Apparel LLC, Konfuzed LLC, Maxima Operating X LLC; USDC Central District of California, Case No. 2:16-cv-02341 SJO (JCx). Trademark, Licensing & Social Media Analysis, Expert Report & Mediation Testimony, 2017

IDX System Technology, Inc.  v. Timothy Arasheben dba Cinoflex; TM Camera Solutions, LLC; Superior Court of the State of California for the County of Los Angeles, Case No. BC610537. Defamation Damages, Expert Consulting, 2017

The Julia Child Foundation for Gastronomy and the Culinary Arts v. Airbnb, Inc., Superior Court of the State of California for the County of Santa Barbara, Case No. 16CV02626. Right of Publicity & SEO Analysis, Expert Report & Mediation Testimony, 2016

Pines International, Inc. v. Suja Life, LLC, USDC Southern District of California, Case No. 3:16-cv-00985-GPC-WVG. Trademark, Settlement Brief Testimony, 2016

Unicolors, Inc. v. Kohl’s Department Stores, Inc.; Fashion Life Inc.; Jes Apparel, L.L.C., USDC Central District of California, Case No. 2:16-cv-00393-RGK-SS. Copyright, Expert Report, 2016

Christopher Gordon v. Drape Creative, Inc.; Papyrus-Recycled Greetings, Inc., USDC Central District of California, Case No. CV 15-04905 JFW (PLAx). Trademark, Expert Report, 2016

Timed Out, Inc. v. Crazy Horse, Inc., Superior Court of the State of California, County of San Francisco – Civic Center Courthouse, Case No. CGC-15-547904. Right of Publicity & SEO Analysis, Expert Report, 2016

Adobe Systems Incorporated v. A&S Electronics, Inc., dba Trustprice; Alan Z. Lin; et. al., USDC Northern District of California Oakland Courthouse, Case No. 4:15-cv-02288-SBA. Trademark & Copyright, Expert Report, 2016

Ronald Greenspan, D.D.S. v. Mary Polomares, Randolph F. Alexander, D.D.S., M.S. and Leslie Alexander, Superior Court of the State of California County of San Diego – Central Division, Case No. 37-2014-00029393-CU-DF-CTL. Defamation & SEO Analysis, Expert Report & Deposition, 2016

Nina Pham v. Texas Health Resources, Inc., District Court of Dallas County, Texas 68th Judicial District, Cause No. DC-15-02252. Right of Publicity & SEO Analysis, Expert Report & Deposition, 2016

Adobe Systems Incorporated v. David Far, aka Davit Far, doing business as AllMacDirect, USDC Central District of California, Case No. CV15-06192 AB AJW. Trademark & Copyright, Expert Report & Deposition, 2016

Mark Spitz v. New Vitality LLC, NAC Marketing Company, Superior Court of California County of Los Angeles, Case No. SC121977. Right of Publicity & SEO Analysis, Expert Consulting, 2016

Global Tobacco, LLC v. R.K. Co., dba Cigar Cartel, USDC Central District of California Western Division, Case No. 2:15-CV-05227. Trade Dress, Expert Report, 2016

Ryoo Dental, Inc. v. Thomas D. Han DMD, dba Beach Dental Care, USDC Central District of California, Southern Division, Case No. 8:15-cv-00308-JLS-RNB. Copyright & SEO Analysis, Expert Report, 2016

Joel Zimmerman p/k/a “deadmau5” and Ronica Holdings Limited v. Play Records, Inc., Ontario Superior Court of Justice, Court file No. CV-15-539129. Trademark and Copyright, Expert consulting, 2016

Reese Witherspoon v. Sears Holdings Management and Sears Brands LLC, et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Report, 2016

Reese Witherspoon v. LNT Acquisition LLC, et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Report, 2016

Pharrell Williams, et al. v. Bridgeport Music, Inc., et al., Case No. CV13-06004-JAK (AGRx), USDC, Central District of California, Western Division. Copyright & Social Media Analysis, Expert Report, Deposition and Trial Testimony 2015

Cynara Busch v. Jakov Dulcich and Sons, LLC, Sunlight International Sales, Inc. Case No. CIV 1404125, Superior Court of the State of California, County of Marin, Right of Publicity, Expert Consulting, 2015

Markwins Beauty Products, Inc. v. Krystal Ball Productions, Inc. and Fergie Duhamel, Arbitration, Pasadena, CA. Right of Publicity, Expert Report, 2015

Stone Creek, Inc. v. Omnia Italian Design, Inc., Case No. 2:13-cv-00688-NVW, USDC, District of Arizona. Trademark & SEO Analysis, Expert Report, Deposition and Trial Testimony 2015

Unicolors, Inc. v. Urban Outfitters, Inc., dba Free People; Century 21 Department Stores, LLC, Case No. CV14-1029 SJO (VBK) USDC, Central District of California, Copyright, Expert Report, Trial Testimony 2015

Matthew C. Morin v. Cindy Marabito, Case No. RG14747850, California Superior Court, Alameda County. Defamation, Expert Consulting, 2015

Richard Guthrie v. Hobby Lobby Stores, Inc., Case No. 1:15-cv-00195-WDQ, United States District Court, District of Maryland. Copyright, Expert Consulting, 2015

Scott Ehredt v. Medieval Knights, LLC, JAMS Arbitration No. 1220047549, Right of Publicity, Expert Report 2015

Radix Textile, Inc. v. Anthropologie, Inc., Case No. CV14-04272-BRO (Ex), USDC, Central District of California. Copyright, Expert Report 2015

Unicolors, Inc. v. Urban Outfitters, Inc., dba, Free People, Case No. 2:14-cv-03217-R-AGR, USDC, Central District of California, Copyright, Expert Report 2014

The Pond Guy, Inc. et al. v. Aquascape Designs, Inc., et al., Case No. 2:13-cv-13229-NGE-DRG, USDC, Eastern District of Michigan. Trademark & SEO Analysis Investigation, Expert Report, Deposition and Trial Testimony 2014

Reese Witherspoon v. Marketing Advantages International, Inc., et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Consulting 2014

Amini Innovation Corporation v. McFerran Home Furnishings, Inc., Case No. CV13-06496-RSWL(SSx), USDC, Central District of California. Trade Dress and Copyright, Expert Report 2014

Bruce L. Lamb, dba Lamb Productions U-Tile It Videos v. Floor and Decor Outlets of America, Inc., Case No. 3:13-cv-00390-JAH-BLM, USDC, Southern District of California. Copyright, Expert Consulting 2014

One Beacon Insurance Company v. National Casualty Company, Case No. CV 06342-550-JC, USDC, Central District of California. Copyright, Expert Opinion 2014

Star Fabrics, Inc. v. Joyce Leslie, Inc., N.Y. Invasion Inc., Myletex International, Inc., Case No. 13-CV-02771-CAS, USDC, Central District of California – Western Division. Copyright, Expert Report 2014

Jason Olive v. General Nutrition Centers, Inc., Case No. BC482686, Superior Court for the State of California, County of Los Angeles. Right of Publicity, Expert Consulting 2014

Cengage Learning, Inc., et al. United States Bankruptcy Court Eastern District of New York. Copyright, Expert Opinion and Rebuttal Opinion regarding valuation of higher education textbook copyrights on behalf of the Second Lien Indenture Trustee in the Chapter 11 bankruptcy cases of Cengage Learning, Inc., et al. 2014

The Julia Child Foundation for Gastronomy and the Culinary Arts v. DGWB Advertising and Communications, United States District Court, Central District of California. Right of Publicity & SEO Analysis, Expert Report, Deposition, 2013

Rawlings Sporting Goods Company, Inc., v. Wilson Sporting Goods, 4:12-cv-01204-01204, United States District Court Eastern District of Missouri. Trademark, Expert Opinion 2013

United Fabrics International, Inc. v. G-III Apparel Group, LTD; dba Wilsons Leather; Mcklein Company, LLC, United States District Court, Central District of California. Copyright, Expert Report 2013

David Wolfe, v. Sunfood, LLC, et al.; Case No. 37-2011-00066729-CU-CO-CTL, Superior Court of the State of California for the County of San Diego.  Right of Publicity Damages; Deposition, 2013

Brady Industries, LLC v. Waxie’s Enterprises, Inc., 2:12-cv-00777-PMP-VCF, United States District Court, District of Nevada.  Copyright & SEO Analysis, Expert Report & Deposition 2013

Rebel Media, No Good Entertainment v. Jay Vir, No Good Digital; CV12-04602-R-JC, United States District Court, Central District of California, Western Division.  Trademark & YouTube SEO Analysis Investigation, Expert Opinion 2013

Marona Photography, Inc. v. Los Altos Boots, Wild West Boots.  12-CV-00163-WYD-MJW, United States District Court for the District of Colorado.  Copyright, Expert Report 2012

Ricky D. Ross v. William Leonard Roberts, II; CV10-4528-PA (RZx), The United States District Court for the Central District of California, Western Division – Los Angeles.  Right of Publicity, Rebuttal Opinion 2012

L.A. Printex Industries, Inc. v. Macy’s Retail Holdings, Inc., et al.; CV09-3978 DSF (AJWx), United States District Court, Central District of California.   Copyright, Expert Report 2011

John Frederick Dryer, et al. v. National Football League; 0:09-cv-02182-PAM-AJB, United States District Court, District of Minnesota.  Right of Publicity, Expert Opinion 2009

Doug Bania – Education and Certification

Certified Licensing Professional (CLP); 2011
San Diego State University; Masters, Television, Film, New Media Production; 2000
San Francisco State University; Bachelor of Arts, Cinema; 1997

Doug Bania – Associations and Memberships

Licensing Executives Society (LES)
International Trademark Association (INTA)
INTA Right of Publicity Committee (2020 -2023 terms)
INTA Internet Committee (2016 -2019 terms)
Member, Copyright Society of the United States
ICANN Compliance and Domain Name Industry Subcommittee (2016 -2019 terms)
American Bar Association (ABA), Section of Intellectual Property Law
American Bar Association (ABA), Copyright & Social Media Committee
Copyright Society, Website & Social Media Committee

Doug Bania – Publications and Presentations

“Profit Apportionment in Intellectual Property Infringement Cases – Part I: A Comparative Analysis Using Google Ads and Conversion Ratios.” les Nouvelles, 2023

“Profit Apportionment in Intellectual Property Infringement Damages Calculations” Intellectual Property Valuation Case Law Compendium, Fourth Edition. Business Valuation Resources (BVR), 2022.

“Tools of the Trade: Trends and Developments in IP Valuation and Dealmaking Data and Internet Tools.” Panel presentation at the LES 2022 Annual Meeting, 2022.

Using Internet and Social Media Analytic Tools for Valuation and Damages Calculations” Presentation at the NACVA Business Valuation & Financial Litigation Hybrid & Virtual Super Conference, 2022.

“Introduction to Copyright Valuation” Chapter 3 in the Practical Guide to Successful Intellectual Property Valuation and Transactions by Kluwer Law International, 2022

“Profit Apportionment for Intellectual Property Valuation” Chapter 7 in the Practical Guide to Successful Intellectual Property Valuation and Transactions by Kluwer Law International, 2022

“Can Trademark Infringement Be a Victimless Crime?” Table Topic for the International Trademark Association (INTA), 2021

Defamation Investigations: A Big Leap in Fighting Back” published in The Intellectual Property Strategist, 2021

Proving Online Defamation: No Longer a Black Box” published in Law.com: Legaltech News, 2021

“Using the Apportionment Framework to Value Brands in the Tech Sector” published in the National Association of Certified Valuators and Analysts (NACVA) The Value Examiner, 2021

“Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2021

“Profit Apportionment in Intellectual Property Infringement Damages Calculations” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2021

“Trademark and Brand Valuation” webinar for the Confederation of Indian Industry (CII), 2021

“What to Look for When Valuing a Cannabis Business” Cannabis Business Times, 2019

“Internet Tools for Intellectual Property Analysis” presented as a webinar for the Certified Patent Valuation Analyst certification, 2019

Nevium: Influencer Marketing Meets Intellectual Property” Forbes, 2019

Calculating the Value of Influencer Marketing and Impact of Infringement” Attorney at Law Magazine, 2019

Building Cannabis IP Includes Both Your Brand and Your Technology” Entrepreneur, 2019

Can Trademark Infringement Be a Victimless Crime? The Stone Creek v. Omnia Case” International Journal of Law and Public Administration, Redfame Publishing Inc., 2018

“Apportionment Models: Valuing the Contribution of Intangible Property and Assets in Disputes” A Special Series Webinar on New Economic Damages.  Business Valuation Resources (BVR), 2018

“Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018

“Profit Apportionment in Intellectual Property Infringement Damages Calculations published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018

The Florida Bar Business Law Section, 9th Annual Intellectual Property Symposium. Panel on the Blurred Lines trial – Speaking as the copyright damages and apportionment expert. St. Pete Beach, FL, April 2018

“Proving Infringement in Online Trademark Disputes” Luncheon Table Topic at the 140th Annual International Trademark Association (INTA) Meeting, Seattle, WA May 2018

“Building Brands and Maximizing Value” Workshop Session to be presented at the Licensing Executive Society (LES) 2017 Spring Meeting entitled Stronger Economies Through Licensing, Washington, DC, May 2017

Blurred Lines – Music Industry Damage Calculations” Panel Session presented at SXSW, Austin, TX, March 2017

“Non-Traditional Marks and the Traditional Practice” Luncheon Table Topic for the International Trademark Association (INTA), San Diego, CA, February 2017

“Misuses of IP Over the Internet: Searching for Value.” Business Valuation Resources (BVR) Special Series Webinar: The Comprehensive Guide to Economic Damages, July 2016

“The Use of Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Lost Profits and Other Commercial Damages book by Business Valuation Resources (BVR), 2016

“Brand Valuation and Techniques” presented at the Conference on Brand Valuation; University of New Hampshire School of Law and The Franklin Pierce Center for Intellectual Property. Concord, New Hampshire, April 2016

“Valuation and Damages Calculations in Cases Involving Internet IP Infringement and Defamation.” NACVA Webinar Series, April 2016

“Brand Due Diligence: Tools and Techniques for Supporting Successful Brand Driven Transactions” Luncheon Table Topic at the International Trademark Association (INTA) Annual Meeting, Orlando, FL, May 2016

“Employing Internet and Social Media Analytical Tools in Valuation and Damages Calculations” Featured Presenter at the NACVA and the CTI’s 2016 Annual Conference. San Diego, CA, June 2016

Apportioning Copyright Damages: The Case of Blurred Lines” published in the Journal of Intellectual Property Law & Practice, Vol. 10, No. 12, 2015

“Intellectual Property Valuation: Methodologies and Case Studies” presented at the American Society of Appraisers (ASA), San Diego Chapter meeting, San Diego, 2015

“Blurred Lines or Fuzzy Math: How Did They Come Up with $7.3 Million or was it $5.3 Million? – Damage Calculations in the Music Industry, New York State Bar – Entertainment Business Law Seminar in Association with CMJ Music Marathon, New York, 2015

“Valuation and Damages Calculations in Cases Involving Internet IP Infringement and Defamation” presented at the NACVA and the CTI’s Annual Conference, New Orleans, 2015

“Internet Analytic Tools for Brand Valuation, Damages and Defamation” Round Table presented at the International Trademark Association (INTA) Annual Meeting, San Diego, 2015

“How to Calculate Damages for Internet and Social Media Infringement” presented at the 36th Annual BAA/PMA Marketing Law Conference, Chicago, 2014

“Calculating Damages from Internet IP Infringement and Defamation” presented at the Internet Law Leadership Summit, Las Vegas, 2014

“Estimating and Managing the Economic Impact of Brand Disparagement” published in the World Trademark Review, 2014

“Copyright Valuation and Damages: Different Tools for Different Challenges” presented to The State Bar of California, Intellectual Property Law Section, 2013

“SFIA Legal Task Force Series: Intellectual Property Litigation & Valuation” presented to the Sports & Fitness Industry Association members, 2013

“Key Concepts in Intellectual Property Valuation” CLE presented to various law firms, 2012

“Intellectual Property Valuation,” CLE presented to various law firms, 2011

“Valuing Your Brand for Sale or Securitization”, presented to LIMA members, 2011

“Valuing the Intangible: Where to Start? The Full Family of Intellectual Property and Other Intangibles,” CLE presented to various law firms, 2010

“Valuation, Licensing, Damages and Expert Witnesses,” CLE presented to various law firms, 2009

“Brand Leverage and Valuation” presented to Wilmington Trust, 2008

“Deceptive Product Endorsement: Unauthorized Use of a Celebrity’s Name and Likeness,” published in Total Licensing Magazine, 2006