What’s the Best Way to Value Your IP Assets? It’s Complicated – Brian Buss blog post on Ludwig APC, 2020
Brand Valuation presented to The Brand Establishment. Learn how to identify and value business brand assets, 2020
Trade Secrets Valuation presented to the Confederation of Indian Industry. Learn how to identify and value trade secrets, 2020
Trademark Valuation presented to the Confederation of Indian Industry. Learn why and how to value trademarks and brands, 2020
“Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018
“Profit Apportionment in Intellectual Property Infringement Damages Calculations” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018
Purchase the two volume book The Comprehensive Guide to Economic Damages, Fifth Edition by Business Valuation Resources
“Can Trademark Infringement Be a Victimless Crime? The Stone Creek v. Omnia Case” International Journal of Law and Public Administration, Redfame Publishing Inc., 2018
“Brand Valuation: Valuing Brands that aren’t Exchanged” presented at Provisors, Brand Licensing and Intellectual Property Affinity Group, 2018
“Blurred Lines – Music Industry Damage Calculations” Panel Session presented at SXSW, Austin, TX, March 2017
“Brand Valuations: Identifying Opportunities and Challenges” published in The Value Examiner, Special Issue, September/October 2016
“Apportioning Copyright Damages: The Case of Blurred Lines” published in the Journal of Intellectual Property Law & Practice, Vol. 10, No. 12, 2015
“Estimating and Managing the Economic Impact of Brand Disparagement” published in the World Trademark Review, 2014
“Deceptive Product Endorsement: Unauthorized Use of a Celebrity’s Name and Likeness,” published in Total Licensing Magazine, 2006