Trademarks and brands are often key assets in mergers, acquisitions, bankruptcy and licensing transactions. At Nevium, we understand a trademark valuation can be a significant factor in determining reasonable royalty rates for licensing agreements. Further, a trademark valuation can provide the value of a trademark at different dates which can be a critical component for trademark damages in cases of infringement, disparagement and defamation.
Trademarks are one of the legally protected components of brands. When performing a trademark valuation, a thorough understanding of the brand components and marketing strategy are required. A trademark typically does not create value without the contribution of other related intangible assets and resources such as domain names, trade dress, logos, packaging, manufacturing relationships, advertising and marketing materials.
Nevium’s Trademark Valuation Experience
- Engaged by a private investor to value trademarks and business history-related assets of an iconic restaurant and deli chain. The investor was interested in acquiring only the business’ trademarks and heritage, but not the operations.
- Valued the trademarks used by an agriculture company to resolve a dispute between shareholders.
- Engaged by the owner of a Mexican seafood products company to value the trademarks related to a product line sold primarily in Asia.
- Nevium has also valued trademarks and trade dress assets in the context of brand valuation.
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