Trademarks and brands are often key assets in mergers, acquisitions and bankruptcy transactions. At Nevium, we understand a trademark valuation can be a significant factor in determining reasonable royalty rates for licensing agreements. Further, a trademark valuation will provide the value of a trademark at different dates which can be a critical component of damages in cases of infringement, disparagement and defamation.
Trademarks are one of the legally protected components of brands. When performing a trademark valuation, a thorough understanding of the brand components and marketing strategy are required. A trademark typically does not create value without the contribution of other related intangible assets and resources.
Trademarks work with other intellectual properties and intangible assets such as:
- Domain names, trade dress, logos and packaging
- Advertising slogans and marketing materials
- Technology assets, including patents and trade secrets
- Relationships with customers and suppliers
Nevium’s Experience with Trademark Valuation includes:
- Valuation of an iconic food services brand for a prospective acquirer
- Evaluation of marketing and branding activities for an agriculture company
- Valuation of trademarks associated with a luxury seafood product produced in Mexico and sold primarily in Asia
- Valuation of a movie production and television content brand for acquisition by an international broadcaster