To determine if a website is leveraging a competitor’s trademark to improve organic search rankings, we analyze the HTML code and metadata of the accused party’s website. The findings are compared to Google’s published best-practice SEO tactics. Often the accused has followed Google’s published best practice SEO tactics when using the disputed trademark.
As a website’s HTML code is publicly available, we do not have to go through the legal discovery process to obtain access to this information. This analysis can quickly identify how and where the accused party has used the disputed trademarks to enhance its SEO rankings.
Nevium’s experts will take the factual findings from the Infringement Investigation and combine them with accepted damages methodologies and present the findings in a concise narratives to the judge and jury.