INTELLECTUAL PROPERTY BLOG

For 2016 the University of New Hampshire School of Law was recently ranked #5 for Intellectual Property Law by U.S. News and World Report

Brand ValuationRecently, Brian and Doug were invited to present and participate in a panel discussion to the students and faculty at UNH on Brand Valuation. During the session, Nevium’s principals discussed how different definitions of “Brand” and the use of different valuation methodologies can impact valuation results. The presentation covered challenges encountered when defining what exactly is included in “Brand Assets” when advising clients involved in transactions or litigation, and key elements of conducting a brand valuation analysis.

Both Brian and Doug are available to discuss brand valuation concepts and challenges at 858 255 4361.