Nevium Speaks at USD School of Law
Doug Bania and Brian Buss spoke at USD School of Law to a trademark litigation class. The advanced trademark class provides students with the skills necessary to become successful trademark litigators. Doug and Brian spoke about how attorneys work with damages experts and the Internet and social media analytic tools... Read more
Nevium Written Up in Attorney at Law Magazine
Calculating the Value of Influencer Marketing and Impact of Infringement Nevium has been featured in Attorney Law Magazine. The article explores the topic of influencer marketing and the various internet analytic and intangible asset valuation tools used to quantify the value. The article dives into the four factors that Nevium... Read more
Nevium written up in Forbes
Influencer Marketing & IP Nevium has been featured in Forbes by Mary Juetten. Mary has written an article that explores Nevium’s expertise in using internet analytic tools to determine IP value and damages related to infringement of influencer marketing. Mary’s article also includes a Q & A with Nevium’s principals,... Read more
Business Partners May be Owed IP Damages in Tech Acquisitions
When a company develops a hot technology, the founders can quickly find themselves courted for mergers and acquisition. While an early exit can be desirable, especially at the right price, it’s incumbent on acquired companies to be clear on all claims to their intellectual property before executing a transaction or... Read more
An Attorney’s Guide to IP Valuation
Overview Nevium provides C-level executives and IP owners with valuations and IP strategies that leverage IP to enhance financial performance. Nevium uses IP valuation tools to connect IP to financial performance, enabling greater leverage of IP assets. Benefits: More sales, lower costs, and greater profitsIdentify under-utilized IPUncover new protection and... Read more
Branding Clarity Key to IP Valuation for Mission-Driven Companies
In a world defined by climate change, social inequality, and large-scale conflict, and as idealistic Millennials come of age, companies that can turn a profit while fulfilling a higher mission are on the rise. These so-called “mission-driven companies”—think TOMS helping one person in need for every pair of shoes purchased... Read moreNACVA 2018 Annual Conference: Profit Apportionment Seminar
Brian Buss, Principal at Nevium IP Consultants Will Present at NACVA’s 2018 Annual Conference on Wednesday June 20th. Brian’s session is titled “Profit Apportionment – Determining the Contribution of Intellectual Properties in Valuation and Damages Calculations.” Profit apportionment, or the portion of economic benefits that can be attributed to a... Read more
How to value brands that won’t be acquired?
Cities, governments, not-for-profits, celebrities, professional associations and many other organizations can benefit from powerful brands. While many of these brand owners permit their brands to be used by others through licensing, these brands are unlikely to be acquired in the traditional sense that a corporate brand might be the target... Read more
Tax Reform and IP Valuation
The Tax Cuts and Jobs Act (the “Tax Act”) introduced changes to the U.S. tax code in December 2017. Taking effect in 2018, tax reform is expected to have a substantial impact on both US and global business, including the valuation of intellectual properties and intangible assets. From a valuation... Read more