by Nevium | May 11, 2022 | Celebrity & Publicity, Nevium News
Founding Principals Brian Buss and Doug Bania spoke on panels at the 2022 International Trademark Association (INTA) Annual Meeting, the world’s premier intellectual property conference at the end of April. Doug’s discussion on the panel “Right of Publicity: The Life and Times of a Professional Football (Soccer) Player” focused on... Read more
by Nevium | Apr 28, 2022 | Uncategorized
Nevium’s Founding Principals Brian Buss and Doug Bania have been selected to serve on multiple INTA committees for the 2022 – 2023 calendar years. Along with serving on the Presidential Task Force, Brian Buss was also honored and named as Vice-Chair of INTA’s Brand Valuation and Evaluation Sub-Committee for 2022... Read more
by Nevium | Apr 21, 2022 | Nevium News
Founding Principal Brian Buss was recently appointed to the International Trademark Association (INTA) 2022 Presidential Task Force – IP Reporting for Brands. For his role, Buss will collaborate with 10-15 global INTA members to strategize and plan the associations approach to financial reporting for brands and IP. The INTA is... Read more
by Nevium | Jan 28, 2022 | Nevium News
Influencer marketing has rapidly grown, and it is predicted to be a $5-$10 billion market over the next five years, resulting in more FTC guidelines and punishments when these guidelines are not followed. There is also a growing number of lawsuits over influencers not meeting their contracts. With this in... Read more
by Nevium | Jan 20, 2022 | Nevium News
The potential for a company to expand its audience or tap into a new market by partnering with social media influencers is becoming increasingly attractive. “But the impact of social influencers can cut both ways,” Founding Principal Doug Bania told Daily News in an interview on the pros and cons... Read more
by Nevium | Nov 17, 2021 | Nevium News
Leveraging IP as Collateral: Tips and Watchouts for SMEs and Start-Ups. Brand assets are widely acknowledged to be some of the most valuable assets at many global corporations. In today’s knowledge-based economy, intangible assets, including brands, are recognized as highly valuable properties, contributing to revenue and growth, and propelling a... Read more
by Nevium | Nov 5, 2021 | Nevium News, Valuation
Sticks and stones may break bones, but defamatory words on the internet can break a brand. However, as internet tools become more sophisticated, businesses are more equipped to fight back and prove defamatory statements. In an article for The Intellectual Property Strategist, “Defamation Investigations: A Big Leap in Fighting Back,” Founding Principal Doug Bania explained... Read more
by Nevium | Oct 15, 2021 | Nevium News, Valuation
Online reviews have impacted businesses for a long time, but despite the potential virality in today’s landscape, businesses have more ability than ever to understand the actual impact reviews have and to prove damages. In an article for LegalTech News, “Proving Online Defamation: No Longer a Black Box,” Founding Principal... Read more
by Nevium | Oct 8, 2021 | Nevium News, Valuation
Cross-over business models are the way forward. Think Amazon, which is an e-commerce, tech, retail and services company all in one. The success of cross-over business models relies on proprietary assets – both tangible and intangible – but the question is: how do you value this? World Trademark Review turned... Read more
by Nevium | Sep 27, 2021 | Nevium News, Valuation
Founding Principals Brian Buss and Doug Bania are each hosting Table Topics at the 2021 International Trademark Association (INTA) Annual Meeting, the world’s premier intellectual property conference. Doug’s discussion “Can Trademark Infringement Be a Victimless Crime? Why Some Defendants Should Pay $0 Damages Even if They are Liable for Trademark... Read more
