by Nevium | Oct 15, 2021 | Nevium News, Valuation
Online reviews have impacted businesses for a long time, but despite the potential virality in today’s landscape, businesses have more ability than ever to understand the actual impact reviews have and to prove damages. In an article for LegalTech News, “Proving Online Defamation: No Longer a Black Box,” Founding Principal... Read more
by Nevium | Oct 8, 2021 | Nevium News, Valuation
Cross-over business models are the way forward. Think Amazon, which is an e-commerce, tech, retail and services company all in one. The success of cross-over business models relies on proprietary assets – both tangible and intangible – but the question is: how do you value this? World Trademark Review turned... Read more
by Nevium | Sep 27, 2021 | Nevium News, Valuation
Founding Principals Brian Buss and Doug Bania are each hosting Table Topics at the 2021 International Trademark Association (INTA) Annual Meeting, the world’s premier intellectual property conference. Doug’s discussion “Can Trademark Infringement Be a Victimless Crime? Why Some Defendants Should Pay $0 Damages Even if They are Liable for Trademark... Read more
by Nevium | Sep 23, 2021 | Nevium News, Valuation
At the Licensing Executives Society (LES) 2021 Annual Meeting, “Reimagining the Future,” Founding Principals Brian Buss and Doug Bania are presenting on current innovation in the intellectual property space. Brian’s panel “Brand Management & Valuation in Technology Companies” will discuss the various ways brand and trademark assets bring value to... Read more
by Nevium | Jun 8, 2021 | Nevium News, Valuation
Brian Buss and Doug Bania were published in the May / June 2021 issue of The Value Examiner – A Professional Development Journal for the Consulting Disciplines. The article walks the reader through brand valuation using the apportionment process which determines what the portion of financial performance derived from use... Read more
by Nevium | Apr 27, 2021 | Nevium News
Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog... Read more
by Nevium | Feb 16, 2021 | Nevium News
Nevium’s founders Doug Bania and Brian Buss have updated their two chapters in BVR’s 6th edition of The Comprehensive Guide to Economic Damages, 2021. Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media... Read more
by Nevium | Dec 7, 2020 | Nevium News, Valuation
Nevium is part of IR Global’s Intellectual Property Group which has member firms in 60+ jurisdictions around the world. The group offers unrivaled sector expertise and knowledge with leading IP experts who understand the specifics of the IP practice area. Brain and Doug collaborated with IR Global Members to offer... Read more
by Nevium | Nov 9, 2020 | Uncategorized
Although Brand Assets provide great value to their owners, accurate valuation of these assets requires professional skill and judgment. Therefore: What are the benefits and disadvantages (pros and cons) of reporting the value of brand assets on corporate financial statements?What guideline and procedures should corporations follow when reporting the value... Read more
by Nevium | May 6, 2020 | Nevium News
Brian Buss’ article discusses how maximizing the value and benefit of brands requires knowing how and how much they’re driving revenue and profits. Is our brand doing better than our competitor’s brand? Why?What benefits might be achieved if we were to position the company’s brand as socially responsible?Will our investment... Read more
