Intellectual Property Blog

Brand Valuation

Brand Valuation

Arguably the most valuable but least understood intangible asset are brands.  Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the... Read more
Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.The Los Angeles Convention Center, CA, USA Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much... Read more
Nevium Speaks at The Business Development Academy

Nevium Speaks at The Business Development Academy

Doug Bania and Brian Buss provided a webinar entitled “Internet Tools for Intellectual Property Analysis” for the Certified Patent Valuation Analyst (CPVA) designation. The CPVA requires successfully completing courses related to valuation of emerging technologies, negotiating licensing agreements for maximum returns, advanced patent valuation and calculating damages resulting from patent... Read more