by Nevium | Jan 20, 2022 | Nevium News
The potential for a company to expand its audience or tap into a new market by partnering with social media influencers is becoming increasingly attractive. “But the impact of social influencers can cut both ways,” Founding Principal Doug Bania told Daily News in an interview on the pros and cons... Read more
by Nevium | Nov 17, 2021 | Nevium News
Leveraging IP as Collateral: Tips and Watchouts for SMEs and Start-Ups. Brand assets are widely acknowledged to be some of the most valuable assets at many global corporations. In today’s knowledge-based economy, intangible assets, including brands, are recognized as highly valuable properties, contributing to revenue and growth, and propelling a... Read more
by Nevium | Nov 5, 2021 | Nevium News, Valuation
Sticks and stones may break bones, but defamatory words on the internet can break a brand. However, as internet tools become more sophisticated, businesses are more equipped to fight back and prove defamatory statements. In an article for The Intellectual Property Strategist, “Defamation Investigations: A Big Leap in Fighting Back,” Founding Principal Doug Bania explained... Read more
by Nevium | Oct 15, 2021 | Nevium News, Valuation
Online reviews have impacted businesses for a long time, but despite the potential virality in today’s landscape, businesses have more ability than ever to understand the actual impact reviews have and to prove damages. In an article for LegalTech News, “Proving Online Defamation: No Longer a Black Box,” Founding Principal... Read more
by Nevium | Oct 8, 2021 | Nevium News, Valuation
Cross-over business models are the way forward. Think Amazon, which is an e-commerce, tech, retail and services company all in one. The success of cross-over business models relies on proprietary assets – both tangible and intangible – but the question is: how do you value this? World Trademark Review turned... Read more
by Nevium | Sep 27, 2021 | Nevium News, Valuation
Founding Principals Brian Buss and Doug Bania are each hosting Table Topics at the 2021 International Trademark Association (INTA) Annual Meeting, the world’s premier intellectual property conference. Doug’s discussion “Can Trademark Infringement Be a Victimless Crime? Why Some Defendants Should Pay $0 Damages Even if They are Liable for Trademark... Read more
by Nevium | Sep 23, 2021 | Nevium News, Valuation
At the Licensing Executives Society (LES) 2021 Annual Meeting, “Reimagining the Future,” Founding Principals Brian Buss and Doug Bania are presenting on current innovation in the intellectual property space. Brian’s panel “Brand Management & Valuation in Technology Companies” will discuss the various ways brand and trademark assets bring value to... Read more
by Nevium | Jun 8, 2021 | Nevium News, Valuation
Brian Buss and Doug Bania were published in the May / June 2021 issue of The Value Examiner – A Professional Development Journal for the Consulting Disciplines. The article walks the reader through brand valuation using the apportionment process which determines what the portion of financial performance derived from use... Read more
by Nevium | Apr 27, 2021 | Nevium News
Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog... Read more
by Nevium | Feb 16, 2021 | Nevium News
Nevium’s founders Doug Bania and Brian Buss have updated their two chapters in BVR’s 6th edition of The Comprehensive Guide to Economic Damages, 2021. Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media... Read more
