Intellectual Property Blog

Founding Principals Brian Buss & Doug Bania Present on Innovation in IP at the LES 2021 Annual Meeting

Founding Principals Brian Buss & Doug Bania Present on Innovation in IP at the LES 2021 Annual Meeting

At the Licensing Executives Society (LES) 2021 Annual Meeting, “Reimagining the Future,” Founding Principals Brian Buss and Doug Bania are presenting on current innovation in the intellectual property space. Brian’s panel “Brand Management & Valuation in Technology Companies” will discuss the various ways brand and trademark assets bring value to... Read more
The Nevium Brand Score Tool

The Nevium Brand Score Tool

Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog... Read more
BVR 6th edition of The Comprehensive Guide to Economic Damages

BVR 6th edition of The Comprehensive Guide to Economic Damages

Nevium’s founders Doug Bania and Brian Buss have updated their two chapters in BVR’s 6th edition of The Comprehensive Guide to Economic Damages, 2021. Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media... Read more
Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Although Brand Assets provide great value to their owners, accurate valuation of these assets requires professional skill and judgment. Therefore: What are the benefits and disadvantages (pros and cons) of reporting the value of brand assets on corporate financial statements?What guideline and procedures should corporations follow when reporting the value... Read more