Nevium will be hosting the INTA Round Table Discussion: Non-Traditional Marks and the Traditional Practice on February 7, 2017.

Clients most often seek legal advice for trademark protection for marks that are easily perceived as source identifiers, such as words, names, acronyms, logos, and images.  These are often called the “traditional” marks.

Sometimes, however, they will ask for advice regarding protection of other types of marks that are not so easily perceived as source identifiers, such as product configurations, colors, sounds, and other non-traditional marks.  How do you develop a strategy to address a mark that is non-traditional?

This Round Table discussion will cover the following topics:

    • Identify the Non-traditional Mark
    • Trade Dress Marks
    • Collective Membership / Certification Marks
    • Color Marks
    • Sound Marks (Sensory Marks)
    • Trends in Non-Traditional Trademarks – 3D


About INTA

The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Why are trademarks important?

INTA’s members are more than 7,000 organizations from 190 countries. INTA members collectively contribute almost US $12 trillion / €8.8 trillion / ¥73 trillion to global GDP annually. For comparison, the 2015 annual GDP of the top three markets was $10.9 trillion (China), $16.2 trillion (European Union) and $17.9 trillion (United States).

The Association’s member organizations represent some 30,000 trademark professionals and include brand owners from major corporations as well as small- and medium-sized enterprises, law firms and nonprofits. There are also government agency members as well as individual professor and student members.

Visit INTA’s website here.