Leveraging IP as Collateral: Tips and Watchouts for SMEs and Start-Ups.
Brand assets are widely acknowledged to be some of the most valuable assets at many global corporations.
In today’s knowledge-based economy, intangible assets, including brands, are recognized as highly valuable properties, contributing to revenue and growth, and propelling a significant share of the value of a business (INTA Brand Value Special Task Force Report, April 2020)
While the common acknowledgement is that “strong” brands are key business assets with the potential to improve financial performance, not all brands have developed to provide measurable financial and economic benefits to the organization.
Download the handout here: Leveraging IP as Collateral