Brian Buss – IP Valuation and Damages Expert
Brian Buss provides intellectual property solutions, including: valuation, profit apportionment, expert testimony, economic analysis, and transaction advisory services for businesses, IP owners, attorneys and licensees.
Strategic IP Valuation
With core skills in valuation, profit apportionment and financial analysis, Brian Buss leads strategic consulting and expert testimony assignments focused on intellectual properties and intangible assets, including trademarks, copyrights, patents, publicity rights, trade secrets, brand assets and technology assets. As a valuation expert, Brian has valued copyrights, brands, patents and business interests across a wide range of industries, including: apparel, technology start-ups, aerospace, transportation and logistics, entertainment, airlines, wireless communications, education, software, not-for-profits, consumer products, agricultural technology, biotech and pharmaceuticals, sporting goods, food & beverage, publishing, furniture, construction equipment, restaurants, music, retail, and more.
Often engaged to analyze unique and proprietary assets and their economic impact and contribution to financial results, Brian works closely with clients and counsel to develop thorough yet clear and understandable analyses and strategic recommendations.
Some of the Strategic IP Valuation projects Brian has led include:
Valuation of brand and IP assets for publicly traded companies
Advised a not-for-profit industry association and professional training organization regarding optimal product pricing, licensing best practices, licensing due diligence and implementation of revenue model evolution
Valuation of brands and trademarks for a consumer products company considering the impact of a proposed name change
Valuation of wireless communications technologies and product brands used in healthcare and pharmaceuticals markets to assist existing investors with exit strategies (case study)
Licensing due diligence and evaluation of the opportunity for a Spanish-language rock band to launch a branded clothing and apparel products venture (case study)
Valuation of copyrights, patents and trademarks for tax, estate and financial planning (case study)
Brian Buss – Expert Witness
As an expert witness, Brian provides expert opinions and testimony regarding damages, profit apportionment, lost profits, reasonable royalty, unjust enrichment and valuation. Brian has testified in Federal, State and US Tax Courts, and in arbitration proceedings; providing opinions on patent infringement damages, trademark infringement damages, copyright infringement damages, trade secret misappropriation damages, IP valuation, business valuation, breach of contract damages, impact of online and social media endorsements, defamation damages, and reasonable compensation.
In litigation and expert witness projects, Brian has been engaged on behalf of business owners, licensors and licensees by law firms, including: Akin Gump Strauss Hauer & Feld, Call & Jensen, Dorsey & Whitney, Garvey Schubert Barer, Greenberg Traurig, Higgs Fletcher & Mack, Kronenberger Rosenfeld, Latham & Watkins, Bakos & Kritzer, Beusse Wolter Sanks & Maire, Cozen O’Conner, Ferdinand IP, and more.
A listing of Brian’s expert testimony experience is presented on Brian Buss’ CV linked at the top of this page. Some of the cases for which he has provided expert opinions, include:
Economic damages in patent, trademark and copyright infringement disputes
Valuation and breach of contract damages in cases involving post M&A indemnification claims, due diligence and unpaid compensation
Valuation of over 10,000 educational textbook copyrights for bankruptcy proceedings on behalf of secured creditors
Lost profits damages as a result of social media-based defamation and brand disparagement
Transfer pricing study involving debt financing, interest charges and loan guarantee fees for a global beverages distributor and brand owner
Brian Buss – Education & Credentials
Brian Buss graduated from Claremont McKenna College and earned an MBA from San Diego State University. Brian is a Chartered Financial Analyst (CFA) and Certified Patent Valuation Analyst (CPVA). Prior to launching Nevium, Brian worked at San Diego-based consulting firms, a technology start-up, Westpac Institutional Bank, and Deloitte & Touche’s Financial Advisory Services group in both New Zealand and San Francisco.
During his career Brian has provided valuation opinions and transaction advisory services for clients across the United States and overseas, including projects in South Korea, New Zealand, Japan, Thailand, Sweden and Australia. Brian has provided advisory services and financial analyses for acquisitions, corporate lending, start-up financing, business valuations, intellectual property infringement and economic damages claims.