Calculating the Value of Influencer Marketing and Impact of Infringement
Nevium has been featured in Attorney Law Magazine. The article explores the topic of influencer marketing and the various internet analytic and intangible asset valuation tools used to quantify the value.
The article dives into the four factors that Nevium uses to evaluate the benefits of an endorsement. The four factors include:
- Level of Celebrity
- Level of Endorsement
- Level of Use
- Level of Connection
Using the factors, Nevium is able to determine if the celebrity is a strong fit with the endorsed product. These factors can be leveraged when companies are trying to figure out what personality to use with a product or for false endorsement lawsuits when a celebrity’s name and likeness has been used without permission.
You can read the Attorney at Law Magazine’s article Calculating the Value of Influencer Marketing and Impact of Infringement on their website.