What does My Little Pony and Death Row Records have in common?

Are disparaging statements harming the economic interests in your business?

Are disparaging statements harming the economic interests in your business?

Defamation implies some willful action against the company and its brand. Disparagement can result from the spread of popular stories and myths and may or may not be the result of actions taken by the company. Either way, the financial and economic impact can be substantial.

‘Defamation’ is defined as “the act of making untrue statements about another which damages his/her reputation. If the defamatory statement is printed or broadcast over the media it is libel and, if only oral, it is slander” (www.dictionary.law.com). ‘Disparage’ is defined as “to speak of or treat slightingly; to bring reproach or discredit upon, lower the estimation of” (www.dictionary.reference.com).

Read our article “Estimating and managing the economic impact of brand disparagement” published in World Trademark Review.

Nevium Written Up in Attorney at Law Magazine

Nevium Written Up in Attorney at Law Magazine

Calculating the Value of Influencer Marketing and Impact of Infringement

Nevium has been featured in Attorney Law Magazine. The article explores the topic of influencer marketing and the various internet analytic and intangible asset valuation tools used to quantify the value.

The article dives into the four factors that Nevium uses to evaluate the benefits of an endorsement. The four factors include:

  1. Level of Celebrity
  2. Level of Endorsement
  3. Level of Use
  4. Level of Connection

Using the factors, Nevium is able to determine if the celebrity is a strong fit with the endorsed product. These factors can be leveraged when companies are trying to figure out what personality to use with a product or for false endorsement lawsuits when a celebrity’s name and likeness has been used without permission.

You can read the Attorney at Law Magazine’s article Calculating the Value of Influencer Marketing and Impact of Infringement on their website.

Nevium written up in Forbes

Nevium written up in Forbes

Influencer Marketing & IP

Nevium has been featured in Forbes by Mary Juetten. Mary has written an article that explores Nevium’s expertise in using internet analytic tools to determine IP value and damages related to infringement of influencer marketing.

Mary’s article also includes a Q & A with Nevium’s principals, Doug Bania and Brian Buss. The topics are focused on being an entrepreneur and include discussions on how Nevium was formed and what problems Nevium are solving.

Take a moment and read the article entitled Nevium: Influencer Marketing Meets Intellectual Property.