Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog Brandtalk here:
Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media analytics can be used to accurately measure the spread, awareness, and impact of IP and defamation misuse.
Chapter 34 Profit Apportionment in Intellectual Property Infringement Damages Calculations outlines a four-step process for addressing the question of profit apportionment when developing a damages calculation in IP litigation.
The Art of Deal Making: Best Practices to IP Due Diligence – IR Global & the Association of Corporate Counsel
Nevium is part of IR Global’s Intellectual Property Group which has member firms in 60+ jurisdictions around the world. The group offers unrivaled sector expertise and knowledge with leading IP experts who understand the specifics of the IP practice area.
Brain and Doug collaborated with IR Global Members to offer advice on using external expertise effectively. You can download the IP section of The Art of Deal Making here.
You can download the entire publication here.
Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners
Although Brand Assets provide great value to their owners, accurate valuation of these assets requires professional skill and judgment. Therefore:
- What are the benefits and disadvantages (pros and cons) of reporting the value of brand assets on corporate financial statements?
- What guideline and procedures should corporations follow when reporting the value of their brand assets on their balance sheets?
Brian Buss’ article discusses how maximizing the value and benefit of brands requires knowing how and how much they’re driving revenue and profits.
- Is our brand doing better than our competitor’s brand? Why?
- What benefits might be achieved if we were to position the company’s brand as socially responsible?
- Will our investment in branding activities yield a return? If so, how much?
You can read the entire article here.