Nevium’s article “Valuing a restaurant’s vibe protects its IP for sale or franchise” was published in Restaurant Dive today. Click over and take a look.
Nevium is happy to announce that we are attending INTA’s 141st Annual Meeting in Boston, Massachusetts from May 18th – 22nd.
Join over 10,000 IP professionals from around the world at INTA’s Annual Meeting.
Stop by booth number 211 to discuss your IP valuation, damages and IP strategy needs.
Jump over to INTA’s website to learn more.
Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11
Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.
The Los Angeles Convention Center, CA, USA
Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much is their reach really worth?
Read our article “Calculating the Value of Influencer Marketing and Impact of Infringement” published in Attorney at Law Magazine.
Defamation implies some willful action against the company and its brand. Disparagement can result from the spread of popular stories and myths and may or may not be the result of actions taken by the company. Either way, the financial and economic impact can be substantial.
‘Defamation’ is defined as “the act of making untrue statements about another which damages his/her reputation. If the defamatory statement is printed or broadcast over the media it is libel and, if only oral, it is slander” (www.dictionary.law.com). ‘Disparage’ is defined as “to speak of or treat slightingly; to bring reproach or discredit upon, lower the estimation of” (www.dictionary.reference.com).
Read our article “Estimating and managing the economic impact of brand disparagement” published in World Trademark Review.
Take some time and read our newest Cannabis article titled “Building Cannabis IP Includes Both Your Brand and Your Technology” in Green/Entrepreneur Magazine.
Building your trademark and copyright intellectual rights through branding will allow you to retain exclusive use of your logo, trade names or marketing content, so that no one else can make use of them, giving you the opportunity to achieve the rewards of investment in your brands through marketing efforts.