Are you re-evaluating how you’re using your IP?

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencersbrandsdigital marketers dedicated to influencer marketing.
The Los Angeles Convention Center, CA, USA

Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much is their reach really worth?

Brian Buss IMCX 2019

Read our article “Calculating the Value of Influencer Marketing and Impact of Infringement” published in Attorney at Law Magazine.

Are disparaging statements harming the economic interests in your business?

Are disparaging statements harming the economic interests in your business?

Defamation implies some willful action against the company and its brand. Disparagement can result from the spread of popular stories and myths and may or may not be the result of actions taken by the company. Either way, the financial and economic impact can be substantial.

‘Defamation’ is defined as “the act of making untrue statements about another which damages his/her reputation. If the defamatory statement is printed or broadcast over the media it is libel and, if only oral, it is slander” (www.dictionary.law.com). ‘Disparage’ is defined as “to speak of or treat slightingly; to bring reproach or discredit upon, lower the estimation of” (www.dictionary.reference.com).

Read our article “Estimating and managing the economic impact of brand disparagement” published in World Trademark Review.