At the Licensing Executives Society (LES) 2021 Annual Meeting, “Reimagining the Future,” Founding Principals Brian Buss and Doug Bania are presenting on current innovation in the intellectual property space.

Brian’s panel “Brand Management & Valuation in Technology Companies” will discuss

the various ways brand and trademark assets bring value to an organization, and how brands can be valued to support monetization activities.

Doug’s panel “Tools of the Trade: Trends and Developments in IP Valuation and Dealmaking Data and Internet Tools” will give an insider’s look at the tools IP professionals can use to create data-driven analysis for decision-making, and how to utilize these tools.

The LES Annual Meeting is the premier event for the intellectual capital community, bringing together over 500 prominent decision-makers and thought leaders from all corners of the IP space to evolve the future of intellectual capital. Learn more about the meeting on September 27, 2021 here.