Arguably the most valuable but least understood intangible asset are brands. Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the... Read more
It’s important to review your IP plan throughout the year to make sure you are not missing out on new revenue streams. Read Nevium’s latest article published by The Center for Association Leadership (ASAE).
Nevium is happy to announce that we are attending INTA’s 141st Annual Meeting in Boston, Massachusetts from May 18th – 22nd. Join over 10,000 IP professionals from around the world at INTA’s Annual Meeting. Stop by booth number 211 to discuss your IP valuation, damages and IP strategy needs. Jump... Read more
Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.The Los Angeles Convention Center, CA, USA Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much... Read more
Defamation implies some willful action against the company and its brand. Disparagement can result from the spread of popular stories and myths and may or may not be the result of actions taken by the company. Either way, the financial and economic impact can be substantial. ‘Defamation’ is defined as... Read more
Take some time and read our newest Cannabis article titled “Building Cannabis IP Includes Both Your Brand and Your Technology” in Green/Entrepreneur Magazine. Building your trademark and copyright intellectual rights through branding will allow you to retain exclusive use of your logo, trade names or marketing content, so that no one else... Read more
Doug Bania and Brian Buss provided a webinar entitled “Internet Tools for Intellectual Property Analysis” for the Certified Patent Valuation Analyst (CPVA) designation. The CPVA requires successfully completing courses related to valuation of emerging technologies, negotiating licensing agreements for maximum returns, advanced patent valuation and calculating damages resulting from patent... Read more
Doug Bania and Brian Buss spoke at USD School of Law to a trademark litigation class. The advanced trademark class provides students with the skills necessary to become successful trademark litigators. Doug and Brian spoke about how attorneys work with damages experts and the Internet and social media analytic tools... Read more