Intellectual Property Blog

Corporate Valuations

Corporate Valuations

Join Brian Buss as he presents at the Connect Corporate Valuations event on October 24, 2019 at 8 AM. Topics covered: Valuation issues related to intellectual property in licensing, manufacturing and M&A transactions How valuation methodologies can optimize transaction outcomes for both buyers and sellers  in M&A and other transactionsValuation related... Read more
Brand Valuation

Brand Valuation

Arguably the most valuable but least understood intangible asset are brands.  Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the... Read more
Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.The Los Angeles Convention Center, CA, USA Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much... Read more