Brand Valuation

Brand Valuation

Brand Valuation

Arguably the most valuable but least understood intangible asset are brands.  Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/values. – ISO 10668

Brand-Valuation

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11

Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencersbrandsdigital marketers dedicated to influencer marketing.
The Los Angeles Convention Center, CA, USA

Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much is their reach really worth?

Brian Buss IMCX 2019

Read our article “Calculating the Value of Influencer Marketing and Impact of Infringement” published in Attorney at Law Magazine.