What does My Little Pony and Death Row Records have in common?
Hasbro is their owner…
Brand Valuation
Arguably the most valuable but least understood intangible asset are brands. Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/values. – ISO 10668
Brand-ValuationAre you re-evaluating how you’re using your IP?
It’s important to review your IP plan throughout the year to make sure you are not missing out on new revenue streams.
Read Nevium’s latest article published by The Center for Association Leadership (ASAE).
Valuing restaurant intellectual property for sale or franchise
Nevium’s article “Valuing a restaurant’s vibe protects its IP for sale or franchise” was published in Restaurant Dive today. Click over and take a look.
Join Nevium at INTA’s 141st Annual Meeting in Boston
Nevium is happy to announce that we are attending INTA’s 141st Annual Meeting in Boston, Massachusetts from May 18th – 22nd.
Join over 10,000 IP professionals from around the world at INTA’s Annual Meeting.
Stop by booth number 211 to discuss your IP valuation, damages and IP strategy needs.
Jump over to INTA’s website to learn more.