Arguably the most valuable but least understood intangible asset are brands. Brand: marketing-related intangible asset including but not limited to names, terms, signs, symbols, logos and designs, or a combination of these intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/values. – ISO 10668Brand-Valuation
It’s important to review your IP plan throughout the year to make sure you are not missing out on new revenue streams.
Read Nevium’s latest article published by The Center for Association Leadership (ASAE).
Nevium’s article “Valuing a restaurant’s vibe protects its IP for sale or franchise” was published in Restaurant Dive today. Click over and take a look.
Nevium is happy to announce that we are attending INTA’s 141st Annual Meeting in Boston, Massachusetts from May 18th – 22nd.
Join over 10,000 IP professionals from around the world at INTA’s Annual Meeting.
Stop by booth number 211 to discuss your IP valuation, damages and IP strategy needs.
Jump over to INTA’s website to learn more.
Brian Buss to speak at IMCX 2019 – Influencer Marketing Conference & Expo – Los Angles, CA – July 9-11
Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing.
The Los Angeles Convention Center, CA, USA
Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much is their reach really worth?
Read our article “Calculating the Value of Influencer Marketing and Impact of Infringement” published in Attorney at Law Magazine.