The value examiner: Valuing Brands in the Tech Sector using an apportionment framework

The value examiner: Valuing Brands in the Tech Sector using an apportionment framework

The value examiner: Valuing Brands in the Tech Sector using an apportionment framework

Brian Buss and Doug Bania were published in the May / June 2021 issue of The Value Examiner – A Professional Development Journal for the Consulting Disciplines. The article walks the reader through brand valuation using the apportionment process which determines what the portion of financial performance derived from use of brands, with an emphasis on drivers of product demand, product marketing, comparable offerings, financial performance, and the contribution of other assets. You can read the entire article by clicking the link: Valuing Brands in the Tech Sector Using an Apportionment Framework.

BVR 6th edition of The Comprehensive Guide to Economic Damages

BVR 6th edition of The Comprehensive Guide to Economic Damages

Nevium’s founders Doug Bania and Brian Buss have updated their two chapters in BVR’s 6th edition of The Comprehensive Guide to Economic Damages, 2021.

Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media analytics can be used to accurately measure the spread, awareness, and impact of IP and defamation misuse.

Chapter 34 Profit Apportionment in Intellectual Property Infringement Damages Calculations outlines a four-step process for addressing the question of profit apportionment when developing a damages calculation in IP litigation.

The Art of Deal Making: Best Practices to IP Due Diligence – IR Global & the Association of Corporate Counsel

The Art of Deal Making: Best Practices to IP Due Diligence – IR Global & the Association of Corporate Counsel

Nevium is part of IR Global’s Intellectual Property Group which has member firms in 60+ jurisdictions around the world. The group offers unrivaled sector expertise and knowledge with leading IP experts who understand the specifics of the IP practice area.

Brain and Doug collaborated with IR Global Members to offer advice on using external expertise effectively. You can download the IP section of The Art of Deal Making here.

You can download the entire publication here.

Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Although Brand Assets provide great value to their owners, accurate valuation of these assets requires professional skill and judgment. Therefore:

  • What are the benefits and disadvantages (pros and cons) of reporting the value of brand assets on corporate financial statements?
  • What guideline and procedures should corporations follow when reporting the value of their brand assets on their balance sheets?

Download Handout Here