Influencer Marketing Conference & Expo is a 3 day networking and educational event for social media influencers, brands, digital marketers dedicated to influencer marketing. The Los Angeles Convention Center, CA, USA
Influencer Marketing is a growing trend as Instagram stars and YouTube personalities have given rise to a new type of insta-celebrity but how much is their reach really worth?
Defamation implies some willful action against the company and its brand. Disparagement can result from the spread of popular stories and myths and may or may not be the result of actions taken by the company. Either way, the financial and economic impact can be substantial.
‘Defamation’ is defined as “the act of making untrue statements about another which damages his/her reputation. If the defamatory statement is printed or broadcast over the media it is libel and, if only oral, it is slander” (www.dictionary.law.com). ‘Disparage’ is defined as “to speak of or treat slightingly; to bring reproach or discredit upon, lower the estimation of” (www.dictionary.reference.com).
Take some time and read our newest Cannabis article titled “Building Cannabis IP Includes Both Your Brand and Your Technology” in Green/Entrepreneur Magazine.
Building your trademark and copyright intellectual rights through branding will allow you to retain exclusive use of your logo, trade names or marketing content, so that no one else can make use of them, giving you the opportunity to achieve the rewards of investment in your brands through marketing efforts.
Doug Bania and Brian Buss provided a webinar entitled “Internet Tools for Intellectual Property Analysis” for the Certified Patent Valuation Analyst (CPVA) designation. The CPVA requires successfully completing courses related to valuation of emerging technologies, negotiating licensing agreements for maximum returns, advanced patent valuation and calculating damages resulting from patent infringement.
To purchase our webinar as a step in becoming a CPVA, please click here.
Doug Bania and Brian Buss spoke at USD School of Law to a trademark litigation class. The advanced trademark class provides students with the skills necessary to become successful trademark litigators. Doug and Brian spoke about how attorneys work with damages experts and the Internet and social media analytic tools used by experts to gather facts.