Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Brian Buss Moderating INTA Table Topic: Do Brands Belong on Balance Sheets: Implications for TM Practitioners

Although Brand Assets provide great value to their owners, accurate valuation of these assets requires professional skill and judgment. Therefore:

  • What are the benefits and disadvantages (pros and cons) of reporting the value of brand assets on corporate financial statements?
  • What guideline and procedures should corporations follow when reporting the value of their brand assets on their balance sheets?

Download Handout Here

LES VIEWPOINTS: How Your Product Portfolio Builds Valuable Brands

LES VIEWPOINTS: How Your Product Portfolio Builds Valuable Brands

Brian Buss’ article discusses how maximizing the value and benefit of brands requires knowing how and how much they’re driving revenue and profits.

  • Is our brand doing better than our competitor’s brand? Why?
  • What benefits might be achieved if we were to position the company’s brand as socially responsible?
  • Will our investment in branding activities yield a return? If so, how much?

You can read the entire article here.

Nevium’s Four Services

Nevium’s Four Services

Based on conversations with past clients, we have learned that many of them didn’t realize that Nevium provided a broader range of services.

In a nutshell, Nevium specializes in intellectual property valuations and expert testimony. We provide the IP community with a visionary approach to calculating and communicating the financial impact of trademarks, copyrights, patents, brands, and intangible assets.
 For IP litigators, we provide expert damages testimony that combines our knowledge of internet and social media analytic tools with accepted methodologies and concise narratives. For C-level Executives and In-House Counsel, we provide IP valuation and portfolio strategies with a focus on connecting IP to financial performance and using IP to increase profits.

Nevium’s Four Services

IP Valuation:
Valuation and financial analysis of patents, copyrights, trademarks, internet & social assets, brands, publicity rights, intangible assets, and business enterprises for tax, estate, M&A, and business transactions. Recent projects include valuation of trademarks at a global education company and valuation of proprietary production processes for a franchisor.

IP Damages Expert Testimony:
Expert testimony and damages opinions for IP infringement, defamation, licensing, marketing, business interruption, and civil litigation. Nevium experts have testified in Federal, State, and Tax court as well as arbitration and mediation proceedings. Doug recently testified as a damages expert in a film-related copyright fair use case in Toronto, Canada. Brian recently helped counsel achieve favorable rulings in a trademark infringement case in the wine industry and a trademark confusion case involving real estate investors.

IP Strategic Advisors:
Strategic services to leverage IP assets and connect IP to financial performance. Nevium worked with a non-profit professional association to restructure its revenue model and implement a new pricing strategy. Nevium also recently completed a brand valuation that assisted board members with determining the value of their brand and each group of related intangible assets.

IP Infringement Investigation:
Analysis of IP infringement in html for websites, Google Ads, social media, SEO, Google search results, and online advertising. Doug recently provided an expert opinion in a case related to Google organic search results and another related to the value of several social media accounts.

Doug Bania and Brian Buss Appointed to 2020-2021 INTA Committees

Doug Bania and Brian Buss Appointed to 2020-2021 INTA Committees

Doug Bania has been appointed to the International Trademark Association (INTA) Right of Publicity Committee, having previously served on the Internet Committee and ICAN Subcommittee from 2016-2019, while Brian Buss has been named to the Commercialization of Brands Committee.

The Right of Publicity Committee develops and advocates the Association’s policy regarding the right of publicity. The committee will monitor developments in treaties, case law, legislation and implementation in various jurisdictions, complete analyses and propose policy recommendations to the Board.

The Commercialization of Brands Committee develops resources including educational programs and best practice guidelines relating to the in-market commercialization of brand offerings. This committee considers such issues as marketing and advertising regulatory issues, agreements including licenses, distribution, supply and agency agreements, tax, brand valuation, brand evaluation, and related issues to support the commercial success of product and service offerings.