Nevium publishes Cannabis IP Article in Entrepreneur Magazine

Nevium publishes Cannabis IP Article in Entrepreneur Magazine

Nevium publishes Cannabis IP Article in Entrepreneur Magazine

Take some time and read our newest Cannabis article titled “Building Cannabis IP Includes Both Your Brand and Your Technology” in Green/Entrepreneur Magazine.

Building your trademark and copyright intellectual rights through branding will allow you to retain exclusive use of your logo, trade names or marketing content, so that no one else can make use of them, giving you the opportunity to achieve the rewards of investment in your brands through marketing efforts.

Read the full article here: https://www.greenentrepreneur.com/article/328073?_ga=2.61159016.595368243.1556119220-882606787.1549912694%EF%BB%BF

Nevium Speaks at The Business Development Academy

Nevium Speaks at The Business Development Academy

Doug Bania and Brian Buss provided a webinar entitled “Internet Tools for Intellectual Property Analysis” for the Certified Patent Valuation Analyst (CPVA) designation. The CPVA requires successfully completing courses related to valuation of emerging technologies, negotiating licensing agreements for maximum returns, advanced patent valuation and calculating damages resulting from patent infringement.

To purchase our webinar as a step in becoming a CPVA, please click here.

To view a copy of our webinar, please click here.

Nevium Speaks at USD School of Law

Nevium Speaks at USD School of Law

Doug Bania and Brian Buss spoke at USD School of Law to a trademark litigation class. The advanced trademark class provides students with the skills necessary to become successful trademark litigators. Doug and Brian spoke about how attorneys work with damages experts and the Internet and social media analytic tools used by experts to gather facts.

Click here for a copy of the presentation.

Nevium Written Up in Attorney at Law Magazine

Nevium Written Up in Attorney at Law Magazine

Calculating the Value of Influencer Marketing and Impact of Infringement

Nevium has been featured in Attorney Law Magazine. The article explores the topic of influencer marketing and the various internet analytic and intangible asset valuation tools used to quantify the value.

The article dives into the four factors that Nevium uses to evaluate the benefits of an endorsement. The four factors include:

  1. Level of Celebrity
  2. Level of Endorsement
  3. Level of Use
  4. Level of Connection

Using the factors, Nevium is able to determine if the celebrity is a strong fit with the endorsed product. These factors can be leveraged when companies are trying to figure out what personality to use with a product or for false endorsement lawsuits when a celebrity’s name and likeness has been used without permission.

You can read the Attorney at Law Magazine’s article Calculating the Value of Influencer Marketing and Impact of Infringement on their website.

Nevium written up in Forbes

Nevium written up in Forbes

Influencer Marketing & IP

Nevium has been featured in Forbes by Mary Juetten. Mary has written an article that explores Nevium’s expertise in using internet analytic tools to determine IP value and damages related to infringement of influencer marketing.

Mary’s article also includes a Q & A with Nevium’s principals, Doug Bania and Brian Buss. The topics are focused on being an entrepreneur and include discussions on how Nevium was formed and what problems Nevium are solving.

Take a moment and read the article entitled Nevium: Influencer Marketing Meets Intellectual Property.