The Nevium PPC Price Index – September 2017
For the 30 days ended September 20th the Nevium PPC Price Index experienced a 3% decrease, declining from 79.16 to 76.56. The index has declined 46% since reaching a 12 month high of 140.6 in April 2017.
Of the seven keyword groups in our study, five declined. The Other Celebrities group experienced the greatest decline with a decline from 124.5 to 105.7. The only groups that increased were Actor/Actress which increased from 110.4 to 123.9 and Products which increased from 42.8 to 46.3.
Following his fight Floyd Mayweather’s PPC rate continues to rise. In March 2017 the Mayweather PPC rate was $0.13. Since then his PPC rate his increased to $1.43 just prior to his fight to $1.72 as of September 20, 2017. This month, the largest decline in the Index belonged to Jimmy Fallon whose PPC rate declined from $1.49 to $0.32. The largest increase belonged to Rush Limbaugh whose PPC rate increased from $2.59 to $3.94 perhaps due to the spark his comments regarding Hurricane Irma made on the internet this month. Compare to previous months, volatility within the index was quite low in September.
More information on the Nevium PPC Index can be found at Nevium PPC Price Index.
Kevin Walker of Boardwalk Brand Strategy recently posted an informative piece on brand analysis. The post emphasizes the importance of brand due diligence and understanding how brand investment contributes to brand value and eventually to business valuation. Understanding how your brand is contributing to the value of your business often requires a multi-disciplinary investigation, combining expertise in branding, corporate finance, market research, IP management, and valuation.
You can read the blog post here.
For the 30 days ended August 21st the Nevium PPC Index experienced a 26% decrease, declining from 106.56 to 79.16. The index has declined 43% since reaching a 12 month high of 140.6 in April 2017.
Of the seven keyword groups in our study, six declined. The Actors/Actresses group experienced the greatest decline from 110.37 to 252.94. The only group that increased was “Other Celebrities,” increasing from 119.03 to 124.45.
As his fight nears, Floyd Mayweather’s PPC rate has been on the rise. In March 2017 the Mayweather PPC rate was $0.13. Through August 21st, this rate increased 11 times to $1.43. This month, the largest decline in the Index belonged to Mark Wahlberg whose PPC rate declined from $11.76 to $0.58. The largest increase belonged to Dwayne Johnson whose PPC rate increased from $1.82 to $5.16.
More information on the Nevium PPC Index can be found here
Nevium’s Brian Buss will be presenting at the 2017 IIPLA Annual Meeting in Silicon Valley
The Annual Meeting of the International Intellectual Property Law Association (IIPLA) will be held October 9 and 10, 2017 in San Jose, California. This event will include representatives from some of the world’s largest companies and leading intellectual property advisors, including: Microsoft, Uber, Blackberry, Google, Hewlett Packard, and Intel.
Nevium is honored to serve as a sponsor of this year’s IIPLA Annual Meeting and Nevium Principal Brian Buss will be providing insight on patent damages calculations in patent infringement claims as part of a panel discussion on Patent Litigation in the USA occurring on day 2 of the Annual Meeting.
More information about the IIPLA Annual Meeting can be found here www.iipla.org/IIPLA-2nd-Annual-Meeting-2017-Silicon-Valley. Registration for this year’s event can be completed at www.iipla.org/event-2504679/Registration.
In the world of IP analysis and litigation support, Nevium is relatively young. We often work with, or stand against, firms with much longer histories and larger staff. Recently Nevium received recognition from two globally renowned sources: Brand Finance and Forbes. Therefore, we dedicate this edition of our newsletter to spread the word and recognize the recognition we’ve received. Once again, we hope this look inside our practice is informative, and please excuse our moment of hubris. Please click here for our June Newsletter.
Thanks to all who attended our panel presentation focused on damage related to the Blurred Lines case and the apportionment of profit. Click on the image below to view the presentation. Also, here are the links that we included but are not embedded into the file below:
Page 12: Got to Give it Up vs. Blurred Lines: https://www.youtube.com/watch?v=UuSjWKk3T74.
Page 13: Jaggernaut: https://www.youtube.com/watch?v=BUF3Ujl-QoY
Page 13: Moonstruck: https://www.youtube.com/watch?v=U08iXwe_Oy8