Nevium PPC Index October 2017 shows for the 30 days ended October 20th the Nevium PPC Index experienced a 13% increase, increasing from 76.56 to 85.72. Through October 2017, the Index has declined 39% since its 12 month high of 140.6 in April 2017.
For the month of October 2017 the Index value increased for five of the seven keyword groups in our study. The Musician group experienced the greatest increase with an increase from 92.6 to 129.8. The only groups that decreased were Athletes which decreased from 87.4 to 69.7 and Retailers which decreased from 55.89 to 45.5.
Floyd Mayweather’s PPC rate continued to be one the biggest movers in our index during 2017. In March 2017 the Mayweather PPC rate was $0.13. Leading up to his fight with Connor McGregor in September, Mayweather’s PPC rate increased over 1200% from the low in March 2017. This month, Mayweather’s PPC rate declined 62% from $1.72 in September to $0.65 in October.
For the month of October 2017, the index constituents that experienced the largest increases were Mark Wahlberg and Gisele Bundchen. Wahlberg’s PPC rate increased 3044% from $0.09 to $2.83 and Gisele’s increased 2585% from $0.07 to $1.88.
More information on the Nevium PPC Index can be found here https://nevium.com/ppc-price-index/
INTA 2018 Annual Meeting Seattle
Visit us at Booth 406
Nevium Table Topic: Proving Infringement in Online Trademark Disputes
May 20, 2018, 12:00pm to 2:00pm
The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. INTA 2018 Annual Meeting Seattle will be from May 19–23, 2018 at the Washington State Convention Center.
Join Doug Bania and Brian Buss as they host the Table Topic Proving Infringement in Online Trademark Disputes.
- In Internet related cases, the first step for an attorney is to prove that infringement has occurred. This discussion will review and explain the website and social media analytic tools available to prove infringement Google Analytics, Pay Per Click Analytics and Facebook
- Insights provide a wealth of detailed information related to a visitor’s click-by-click movement throughout a website or social media account. Knowing how to navigate these systems and how to request detailed analytic reports in discovery can assist in obtaining the information needed to prove infringement
- As IP litigators and counsel can benefit from a deeper understanding of the Internet analytic tools available, the discussion will provide the details to intelligently request the proper information in discovery as well as provide the technical terms needed to interact with your experts
Doug Bania is a founding principal of Nevium Intellectual Property Solutions. A Certified Licensing Professional (CLP) and a Google Analytics Certified Individual (GAIQ) with over a decade of expertise in intellectual property valuation, profit apportionment and IP expert witness damages testimony. Mr. Bania has been named in over 50 cases, many of them dealing with the misuse of trademarks, publicity rights, copyrights and marketing IP on the Internet. Mr. Bania has used Internet and social media analytic tools in cases representing companies such as Airbnb, Sears and Macy’s and artists such as Pharrell Williams, Chris Brown and Fergie.
Brian Buss is a founding principal of Nevium Intellectual Property Solutions. A Chartered Financial Analyst (CFA) with 20 years of experience in valuations, financial analysis and corporate finance around the world. Mr. Buss provides strategic advice for owners of intellectual property portfolios, transaction support and due diligence for acquisitions, licensing, divestiture and partnership transactions, guidance in determining economic damages and profit apportionment in civil litigation, and valuations of trademarks, patents, copyrights, brand assets, trade secrets, technology assets, celebrity endorsements and marketing activities, and other intangible assets.
Doug and Brian have hosted previous INTA Table Topics in 2015 and 2016 which can be seen here.
Brian Buss Presenting at the IIPLA 2017 Silicon Valley 2nd Annual Meeting
The IIPLA 2017 Silicon Valley Annual Meeting of the International Intellectual Property Law Association (IIPLA) will be held October 9 and 10, 2017 in San Jose, California. This event will include representatives from some of the world’s largest companies and leading intellectual property advisors, including: Microsoft, Uber, Blackberry, Google, Hewlett Packard, and Intel.
Nevium is honored to serve as a sponsor of this year’s IIPLA Annual Meeting and Nevium Principal Brian Buss will be providing insight on damages calculations in claims as part of a panel discussion on Patent Litigation in the USA occurring on day 2 of the Annual Meeting. Brian will be speaking on IP Statutes: Guidance in Calculating Damages, IP Damage Remedies, Valuation and Damages Methodologies, Lost Profits, Unjust Enrichment, Apportionment, Reasonable Royalties and IP Valuation.
October 10, 2017, 9:00 am – 10:15 am
Download a copy of the presentation here
Barry R. Lewin, Gottlieb, Rackman & Reisman P.C
James Ragon, Director of Intellectual Property
US patent litigation
Deanna L. Kwong, Hewlett Packard Enterprise
IP Litigation Counsel
Brian Buss, Nevium IP Solutions
The Nevium PPC Price Index – September 2017
For the 30 days ended September 20th the Nevium PPC Price Index experienced a 3% decrease, declining from 79.16 to 76.56. The index has declined 46% since reaching a 12 month high of 140.6 in April 2017.
Of the seven keyword groups in our study, five declined. The Other Celebrities group experienced the greatest decline with a decline from 124.5 to 105.7. The only groups that increased were Actor/Actress which increased from 110.4 to 123.9 and Products which increased from 42.8 to 46.3.
Following his fight Floyd Mayweather’s PPC rate continues to rise. In March 2017 the Mayweather PPC rate was $0.13. Since then his PPC rate his increased to $1.43 just prior to his fight to $1.72 as of September 20, 2017. This month, the largest decline in the Index belonged to Jimmy Fallon whose PPC rate declined from $1.49 to $0.32. The largest increase belonged to Rush Limbaugh whose PPC rate increased from $2.59 to $3.94 perhaps due to the spark his comments regarding Hurricane Irma made on the internet this month. Compare to previous months, volatility within the index was quite low in September.
More information on the Nevium PPC Index can be found at Nevium PPC Price Index.
Kevin Walker of Boardwalk Brand Strategy recently posted an informative piece on brand analysis. The post emphasizes the importance of brand due diligence and understanding how brand investment contributes to brand value and eventually to business valuation. Understanding how your brand is contributing to the value of your business often requires a multi-disciplinary investigation, combining expertise in branding, corporate finance, market research, IP management, and valuation.
You can read the blog post here.
For the 30 days ended August 21st the Nevium PPC Index experienced a 26% decrease, declining from 106.56 to 79.16. The index has declined 43% since reaching a 12 month high of 140.6 in April 2017.
Of the seven keyword groups in our study, six declined. The Actors/Actresses group experienced the greatest decline from 110.37 to 252.94. The only group that increased was “Other Celebrities,” increasing from 119.03 to 124.45.
As his fight nears, Floyd Mayweather’s PPC rate has been on the rise. In March 2017 the Mayweather PPC rate was $0.13. Through August 21st, this rate increased 11 times to $1.43. This month, the largest decline in the Index belonged to Mark Wahlberg whose PPC rate declined from $11.76 to $0.58. The largest increase belonged to Dwayne Johnson whose PPC rate increased from $1.82 to $5.16.
More information on the Nevium PPC Index can be found here