Brian Buss and Doug Bania were published in the May / June 2021 issue of The Value Examiner – A Professional Development Journal for the Consulting Disciplines. The article walks the reader through brand valuation using the apportionment process which determines what the portion of financial performance derived from use of brands, with an emphasis on drivers of product demand, product marketing, comparable offerings, financial performance, and the contribution of other assets. You can read the entire article by clicking the link: Valuing Brands in the Tech Sector Using an Apportionment Framework.
Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog Brandtalk here:
Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media analytics can be used to accurately measure the spread, awareness, and impact of IP and defamation misuse.
Chapter 34 Profit Apportionment in Intellectual Property Infringement Damages Calculations outlines a four-step process for addressing the question of profit apportionment when developing a damages calculation in IP litigation.
The Art of Deal Making: Best Practices to IP Due Diligence – IR Global & the Association of Corporate Counsel
Nevium is part of IR Global’s Intellectual Property Group which has member firms in 60+ jurisdictions around the world. The group offers unrivaled sector expertise and knowledge with leading IP experts who understand the specifics of the IP practice area.
Brain and Doug collaborated with IR Global Members to offer advice on using external expertise effectively. You can download the IP section of The Art of Deal Making here.
You can download the entire publication here.
Brian Buss’ article discusses how maximizing the value and benefit of brands requires knowing how and how much they’re driving revenue and profits.
- Is our brand doing better than our competitor’s brand? Why?
- What benefits might be achieved if we were to position the company’s brand as socially responsible?
- Will our investment in branding activities yield a return? If so, how much?
You can read the entire article here.
Based on conversations with past clients, we have learned that many of them didn’t realize that Nevium provided a broader range of services.
In a nutshell, Nevium specializes in intellectual property valuations and expert testimony. We provide the IP community with a visionary approach to calculating and communicating the financial impact of trademarks, copyrights, patents, brands, and intangible assets.
For IP litigators, we provide expert damages testimony that combines our knowledge of internet and social media analytic tools with accepted methodologies and concise narratives. For C-level Executives and In-House Counsel, we provide IP valuation and portfolio strategies with a focus on connecting IP to financial performance and using IP to increase profits.
Nevium’s Four Services
Valuation and financial analysis of patents, copyrights, trademarks, internet & social assets, brands, publicity rights, intangible assets, and business enterprises for tax, estate, M&A, and business transactions. Recent projects include valuation of trademarks at a global education company and valuation of proprietary production processes for a franchisor.
IP Damages Expert Testimony:
Expert testimony and damages opinions for IP infringement, defamation, licensing, marketing, business interruption, and civil litigation. Nevium experts have testified in Federal, State, and Tax court as well as arbitration and mediation proceedings. Doug recently testified as a damages expert in a film-related copyright fair use case in Toronto, Canada. Brian recently helped counsel achieve favorable rulings in a trademark infringement case in the wine industry and a trademark confusion case involving real estate investors.
IP Strategic Advisors:
Strategic services to leverage IP assets and connect IP to financial performance. Nevium worked with a non-profit professional association to restructure its revenue model and implement a new pricing strategy. Nevium also recently completed a brand valuation that assisted board members with determining the value of their brand and each group of related intangible assets.
IP Infringement Investigation:
Analysis of IP infringement in html for websites, Google Ads, social media, SEO, Google search results, and online advertising. Doug recently provided an expert opinion in a case related to Google organic search results and another related to the value of several social media accounts.