At the Licensing Executives Society (LES) 2021 Annual Meeting, “Reimagining the Future,” Founding Principals Brian Buss and Doug Bania are presenting on current innovation in the intellectual property space.
Brian’s panel “Brand Management & Valuation in Technology Companies” will discuss
the various ways brand and trademark assets bring value to an organization, and how brands can be valued to support monetization activities.
Doug’s panel “Tools of the Trade: Trends and Developments in IP Valuation and Dealmaking Data and Internet Tools” will give an insider’s look at the tools IP professionals can use to create data-driven analysis for decision-making, and how to utilize these tools.
The LES Annual Meeting is the premier event for the intellectual capital community, bringing together over 500 prominent decision-makers and thought leaders from all corners of the IP space to evolve the future of intellectual capital. Learn more about the meeting on September 27, 2021 here.
Brian Buss and Doug Bania were published in the May / June 2021 issue of The Value Examiner – A Professional Development Journal for the Consulting Disciplines. The article walks the reader through brand valuation using the apportionment process which determines what the portion of financial performance derived from use of brands, with an emphasis on drivers of product demand, product marketing, comparable offerings, financial performance, and the contribution of other assets. You can read the entire article by clicking the link: Valuing Brands in the Tech Sector Using an Apportionment Framework.
Brian Buss was recently interviewed by Kevin Walker, president of Boardwalk. Boardwalk provides brand strategy, brand design and brand performance to businesses around the world. As their Moto states “A brand is a promise kept,” Kevin was curious about Nevium’s Brand Score Tool. Check out Brian’s interview on Boardwalk’s blog Brandtalk here:
Nevium’s founders Doug Bania and Brian Buss have updated their two chapters in BVR’s 6th edition of The Comprehensive Guide to Economic Damages, 2021.
Chapter 33 Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases discusses ways in which internet and social media analytics can be used to accurately measure the spread, awareness, and impact of IP and defamation misuse.
Chapter 34 Profit Apportionment in Intellectual Property Infringement Damages Calculations outlines a four-step process for addressing the question of profit apportionment when developing a damages calculation in IP litigation.
Nevium is part of IR Global’s Intellectual Property Group which has member firms in 60+ jurisdictions around the world. The group offers unrivaled sector expertise and knowledge with leading IP experts who understand the specifics of the IP practice area.
Brain and Doug collaborated with IR Global Members to offer advice on using external expertise effectively. You can download the IP section of The Art of Deal Making here.
You can download the entire publication here.